Moore, David W. 1940-

The opinion makers : an insider exposes the truth behind the polls / David W. Moore. - Boston : Beacon Press, c2008. - xvii, 196 p. : ill. ; 23 cm.

Includes bibliographical references (p. 165-181) and index.

Iraq and the polls: The myth of war support -- Manufacturing public opinion -- Telling Americans what they think -- Inscrutable elections -- Misreading the public -- Damaging democracy -- Uncertain future -- A new direction.

Moore describes the questionable tactics pollsters use to create poll-driven news stories, and clearly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.

9780807042328 (hardcover : alk. paper) 0807042323 (hardcover)

2008015392

GBA8A5723 bnb

014708389 Uk


Public opinion--United States.
Public opinion polls--United States.
Election forecasting--United States.
Mass media--Political aspects--United States.
Press and politics--United States.

HN90.P8 / M65 2008

303.3/80973