Manovich, Lev.

Software Takes Command. - New York : Bloomsbury Publishing, 2013. - 1 online resource (370 p.) - eBooks on Demand International Texts in Critical Media Aesthetics . - International Texts in Critical Media Aesthetics .

FC -- Half title -- International Texts In Critical Media Aesthetics -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Understanding media -- Software, or the engine of contemporary societies -- What is software studies? -- Cultural software -- Media applications -- From documents to performances -- Why the history of cultural software does not exist -- Summary of the book's narrative -- PART 1 Inventing media software -- 1 Alan Kay's universal media machine -- Appearance versus function -- "Simulation is the central notion of the Dynabook" The permanent extendibility -- The computer as a metamedium -- 2 Understanding metamedia -- The building blocks -- Media-independent vs. media-specific techniques -- Inside Photoshop -- There is only software -- PART 2 Hybridization and evolution -- 3 Hybridization -- Hybridity vs. multimedia -- The evolution of a computer metamedium -- Hybridity: examples -- Strategies of hybridization -- 4 Soft evolution -- Algorithms and data structures -- The metamedium or the monomedium? -- The evolution of media species -- PART 3 Software in action -- 5 Media design After Effects and the invisible revolution -- The aesthetics of hybridity -- Deep remixability -- Layers, transparency, compositing -- After Effects interface: from "time-based" to "composition-based" -- 3D space as a media design platform -- Import/export: design workflow -- Variable form -- Amplification -- Conclusion -- Software, hardware, and social media -- Media after software -- Software epistemology -- Index

Software has replaced a diverse array of physical, mechanical, and electronic technologies used before 21st century to create, store, distribute and interact with cultural artifacts. It has become our interface to the world, to others, to our memory and our imagination - a universal language through which the world speaks, and a universal engine on which the world runs. What electricity and combustion engine were to the early 20th century, software is to the early 21st century. Offering the the first theoretical and historical account of software for media authoring and its effects on the prac

9781623566722 87 (NL),130.5 (UA),108.75 (3U),87 (1U)

Computer graphics.
Computer software -- Social aspects.
Computers and civilization.
Mass media -- Technological innovations.
Social media.

Electronic books.

QA76.9.C66 -- M3625 2013eb