Milne, George.

Digital Privacy in the Marketplace : Perspectives on the Information Exchange - New York : Business Expert Press, 2015. - 1 online resource (200 p.) - eBooks on Demand .

Cover; Digital Privacy in the Marketplace: Perspectives on the Information Exchange; Dedication; Contents; Introduction; CHAPTER 1: The Information Environment and the Privacy Problem; CHAPTER 2: Why Privacy Is Needed; CHAPTER 3: Perspectives of Privacy: Technology History and Academic Theories; CHAPTER 4: Information Exchange and Privacy in the Marketplace; CHAPTER 5: Information Based Privacy Harms; CHAPTER 6: Forms of Protection; CHAPTER 7: The Future of Privacy; References; Index; Ad Page; Cover

Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely futur

9781606498491 100 (NL)

Internet marketing.
Marketing -- Management.
Social media.
Strategic planning.

Electronic books.