Cairns, George.

A Very Short, Fairly Interesting and Reasonably Cheap Book about International Business. - London : SAGE Publications, 2012. - 1 online resource (184 p.) - eBooks on Demand Very Short, Fairly Interesting & Cheap Books . - Very Short, Fairly Interesting & Cheap Books .

Contents; Acknowledgements; Introduction; Part I - Theories of International Trade and International Business; 1 Classical and Neo-classical Theories of International Trade; 2 Twentieth-century Developments in Trade Theories and IB Practice; 3 Investment Theories of IB; Part II - Actors in International Business; 4 Institutions of International Business; 5 The International Business Organization; Part III - Managing in the International Business Environment; 6 Delivering Goods and Services; 7 Finance, Accounting and Governance; 8 Managing People in the International Arena; Concluding Remarks ReferencesIndex

Explains why studying international business is important to you as an individual in a humorous and insightful way.

9781446205020 181.5 (NL),181.5 (UA),121 (1U)


International trade.


Electronic books.

HD62.4 / C357 2012

658.049