Verhoef, Peter C.,

Creating value with big data analytics : making smarter marketing decisions / Peter C. Verhoef, Edwin Kooge and Natasha Walk. - xxii, 316 pages ; 25 cm

Includes bibliographical references and index.

9781138837959 (hardback) 1138837954 (hardback) 9781138837973 (pbk.) 1138837970 (pbk.)

2015027898


Consumer profiling.
Big data.
Marketing--Data processing.

HF5415.32 / .V475 2016

658.8/3