McComb, Mary C.

Great Depression and the Middle Class : Experts, Collegiate Youth and Business Ideology, 1929-1941. - 1 online resource (216 pages) - eBooks on Demand Studies in American Popular History and Culture . - Studies in American Popular History and Culture .

Cover -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgments -- Chapter One Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 -- Chapter Two Why Are We Here? How Do We Sell It?: Life on Campus, 1930-1934 -- Chapter Three Selling Out or Buying In: Ritual, Tradition and Standardization, 1931-1935 -- Chapter Four The Marketplace of Romance: Rating and Dating, 1935-1940 -- Chapter Five The Price of Wedded Bliss: Companionate Marriage and Its Discontents, 1935-1940 -- Notes -- Bibliography -- Index.

Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 explores how middle-class college students navigated the rocky terrain of Depression-era culture, job market, dating marketplace, prospective marriage prospects, and college campuses by using expert-penned advice and business ideology to make sense of their situation.

9781135526801


College students -- United States -- Attitudes.
Depressions -- 1929 -- United States -- Psychological aspects.
Middle class -- United States -- History -- 20th century.
Middle class -- United States -- Social conditions.
United States -- Social conditions -- 1918-1932.
United States -- Social conditions -- 1933-1945.


Electronic books.

HT690.U6 -- M37 2006

305.5509731