Dynamic Customer Strategy : (Record no. 1011289)

001 - CONTROL NUMBER
control field EBC1582127
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
additional material characteristics m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171019s2014 xx o ||||0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781606496978
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781606496961
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC1582127
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL1582127
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10821748
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL559692
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)867482208
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.55 -- .T253 2014
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.55 -- .T253 2014
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tanner, Jr., John F.
245 10 - TITLE STATEMENT
Title Dynamic Customer Strategy :
Remainder of title Today's CRM.
264 #1 -
-- New York :
-- Business Expert Press,
-- 2014.
264 #4 -
-- ©2014.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (168 pages)
336 ## - Content
Term text
Code txt
Content rdacontent
337 ## - Media
Term computer
Code c
Media rdamedia
338 ## - Carrier
Term online resource
Code cr
Carrier rdacarrier
490 0# - SERIES STATEMENT
Series statement eBooks on Demand
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Contents -- CHAPTER 1. Big Data and Dynamic Customer Strategy -- CHAPTER 2. The Elements of Dynamic Customer Strategy -- CHAPTER 3. Making Sense of Big Data -- CHAPTER 4. Operationalizing Strategy -- CHAPTER 5. Acquiring Big (and Little) Data -- CHAPTER 6. Analytics for the Rest of Us -- CHAPTER 7. Turning Models Into Customers -- CHAPTER 8. Of Metrics and Models -- CHAPTER 9. Making the Case for Big Data Solutions -- CHAPTER 10. Customer Culture -- Notes -- References -- Index -- Ad page.
520 ## - SUMMARY, ETC.
Summary, etc Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.
588 ## -
-- Description based on publisher supplied metadata and other sources.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element big data.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations -- Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element customer relationship management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element customer strategy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element multichannel marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element omnichannel marketing,.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element shopper journey.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Tanner, Jr., John F.
Title Dynamic Customer Strategy : Today's CRM
Place, publisher, and date of publication New York : Business Expert Press,c2014
International Standard Book Number 9781606496961
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://ebookcentral.proquest.com/lib/uttyler/detail.action?docID=1582127">http://ebookcentral.proquest.com/lib/uttyler/detail.action?docID=1582127</a>
Link text Click here to view this ebook.
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN)
Platform EBC
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN)
Platform EBL
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Electronic Book
Source of classification or shelving scheme
Holdings
Withdrawn status Lost item Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
          UT Tyler Online UT Tyler Online Online 2017-10-24 HF5415.55 -- .T253 2014 EBC1582127 2017-10-24 http://ebookcentral.proquest.com/lib/uttyler/detail.action?docID=1582127 2017-10-24 Electronic Book