Advertising : (Record no. 762971)

001 - CONTROL NUMBER
control field ocn520713480
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100722s2010 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010281197
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB027494
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015489057
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199568925 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0199568928 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)520713480
Canceled/invalid control number (OCoLC)500794339
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Language of cataloging eng
Transcribing agency UKM
Modifying agency DLC
-- YDXCP
-- BTCTA
-- BIB
-- BWK
-- ITJCU
-- C#P
-- CDX
-- VP@
-- MNW
-- VVX
-- UKMGB
-- BDX
-- MOF
-- TEX
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
049 ## - LOCAL HOLDINGS (OCLC)
Holding library TEXA
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .F54 2010
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fletcher, Winston.
245 10 - TITLE STATEMENT
Title Advertising :
Remainder of title a very short introduction /
Statement of responsibility, etc Winston Fletcher.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford ;
-- New York :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent 140 p. :
Other physical details ill. ;
Dimensions 18 cm.
490 1# - SERIES STATEMENT
Series statement Very short introductions ;
Volume number/sequential designation 234
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 133-135) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note What does advertising do? -- How the advertising industry is structured -- Advertisers: the paymasters -- The media: blowing the advertisers' trumpets -- The creative agencies: creating new campaigns -- The media agencies: spending the clients' money -- Research, research, research -- The good, the bad, and the ugly -- The role of advertising in society.
520 ## - SUMMARY, ETC.
Summary, etc Advertising is riddled with myths and misunderstandings. It is simultaneously believed to be both immensely powerful and immensely wasteful, to increase economic prosperity, and to be morally questionable. Neither its historic origins nor its modern operations are well understood. Winston Fletcher, a leading authority on advertising, looks at the ways in which campaigns work (or fail to work), and the role of advertising in commerce, in the media, and in society. From the history and structure of the advertising industry to controversial areas such as advertising aimed at children, he highlights the benefits of advertising, and what the future may hold for the industry.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Very short introductions ;
Volume number/sequential designation 234.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC Don't hide record
Holdings
Withdrawn status Lost item Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          University of Texas At Tyler University of Texas At Tyler Stacks - 3rd Floor 06/07/2013 1 HF5823 .F54 2010 0000002150753 08/06/2014 07/16/2014 06/07/2013 Book