The Employer Brand : (Record no. 883496)

001 - CONTROL NUMBER
control field EBL446419
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
additional material characteristics m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr -n---------
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150419s2012||||||| s|||||||||||eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780566091506
Terms of availability 134.95 (NL)
035 ## - SYSTEM CONTROL NUMBER
System control number (AU-PeEL)446419
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)609842139
040 ## - CATALOGING SOURCE
Original cataloging agency AU-PeEL
Language of cataloging eng
Transcribing agency AU-PeEL
Modifying agency AU-PeEL
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5549.5.R58 R67 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.3/14
-- 658.314
-- 658.3'14
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5549.5.R58 R67 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rosethorn, Helen, Ms.
245 14 - TITLE STATEMENT
Title The Employer Brand :
Remainder of title Keeping Faith with the Deal
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Farnham :
Name of publisher, distributor, etc Ashgate Publishing Ltd,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (248 p.)
490 0# - SERIES STATEMENT
Series statement eBooks on Demand
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover; Contents; List of Figures; List of Tables; Acknowledgements; About the Author; About the Contributors; Foreword; Preface; PART I The development of the deal; 1 Origins - Two Roots to the Family Tree; 2 Methodology - A Concept in Action; 3 Engagement - The Power of People; 4 Globalisation - Considerations for the Journey Annette Frem and Helen Rosethorn; PART II The deal in practice; 5 Sense and Simplicity - Unitingthe Employee and Customer Proposition; 6 From Poor M&S to Your M&S - The Historical Perspective; 7 Learning the Lessons of History- All Over Again
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note 8 Solving a Crisis Out of a Drama- The Passion Behind Social Responsibility9 What's the Deal? The Impact of Legislation and New Technology; PART III Striking the right deal; 10 Who Owns the Employer Brand? Asking the Question; 11 From Business Case to Payback- The Challenge of Meaningful Metrics; 12 The Future - Where Next for Employer Brands?; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y
520 ## - SUMMARY, ETC.
Summary, etc Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and technique organizations need to embrace to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organization should engage with potential, current and past employees.
588 ## -
-- Description based upon print version of record.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate culture.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Employee retention.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Human capital -- Management.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Organizational behavior.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Personnel management.
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Rosethorn, Helen, Ms
Title The Employer Brand : Keeping Faith with the Deal
Place, publisher, and date of publication Farnham : Ashgate Publishing Ltd,c2012
International Standard Book Number 9780566088995
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://uttyler.eblib.com/patron/FullRecord.aspx?p=446419">http://uttyler.eblib.com/patron/FullRecord.aspx?p=446419</a>
Link text Click here to view this ebook.
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN)
Platform EBL
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Electronic Book
Source of classification or shelving scheme
Holdings
Withdrawn status Lost item Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
          UT Tyler Online UT Tyler Online Online 2015-04-22 HF5549.5.R58 R67 2009 EBL446419 2015-04-22 http://uttyler.eblib.com/patron/FullRecord.aspx?p=446419 2015-04-22 Electronic Book