Internet Marketing and Big Data Exploitation. (Record no. 890770)

001 - CONTROL NUMBER
control field EBL1986776
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
additional material characteristics m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr -n---------
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150619s2015||||||| s|||||||||||eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781137488961
Terms of availability 115 (NL)
035 ## - SYSTEM CONTROL NUMBER
System control number (AU-PeEL)1986776
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)900948604
040 ## - CATALOGING SOURCE
Original cataloging agency AU-PeEL
Language of cataloging eng
Transcribing agency AU-PeEL
Modifying agency AU-PeEL
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265 .C4885 2015
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
-- 658.872
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.1265 .C4885 2015
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chaston, Ian.
245 10 - TITLE STATEMENT
Title Internet Marketing and Big Data Exploitation.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Basingstoke :
Name of publisher, distributor, etc Palgrave Macmillan,
Date of publication, distribution, etc 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (297 p.)
490 0# - SERIES STATEMENT
Series statement eBooks on Demand
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover; Contents; List of Figures; Preface; 1 The Online World; 2 Big Data and Analytics; 3 Opportunities; 4 Technology; 5 Capabilities; 6 i-Strategies; 7 Marketing Mix; 8 Websites; 9 Social Media; 10 Blogs, Tweets and Apps; 11 Online Retailing; 12 Online Service Firms; 13 Public Sector Online; 14 Online Governance; 15 Future Market Innovations; Index
520 ## - SUMMARY, ETC.
Summary, etc <p >Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
588 ## -
-- Description based upon print version of record.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Big data.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Chaston, Ian
Title Internet Marketing and Big Data Exploitation
Place, publisher, and date of publication Basingstoke : Palgrave Macmillan,c2015
International Standard Book Number 9781137488947
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://uttyler.eblib.com/patron/FullRecord.aspx?p=1986776">http://uttyler.eblib.com/patron/FullRecord.aspx?p=1986776</a>
Link text Click here to view this ebook.
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN)
Platform EBL
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Electronic Book
Source of classification or shelving scheme
Holdings
Withdrawn status Lost item Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
          UT Tyler Online UT Tyler Online Online 2015-06-23 HF5415.1265 .C4885 2015 EBL1986776 2015-06-23 http://uttyler.eblib.com/patron/FullRecord.aspx?p=1986776 2015-06-23 Electronic Book