Big Social Mobile : (Record no. 890880)

001 - CONTROL NUMBER
control field EBL2006647
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
additional material characteristics m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr -n---------
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150619s2014||||||| s|||||||||||eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781137410405
Terms of availability 30 (NL)
035 ## - SYSTEM CONTROL NUMBER
System control number (AU-PeEL)2006647
040 ## - CATALOGING SOURCE
Original cataloging agency AU-PeEL
Language of cataloging eng
Transcribing agency AU-PeEL
Modifying agency AU-PeEL
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5548.32 .G52 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.05
-- 658/.05
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5548.32 .G52 2014
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Giannetto, David F.
245 10 - TITLE STATEMENT
Title Big Social Mobile :
Remainder of title How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Palgrave Macmillan,
Date of publication, distribution, etc 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (257 p.)
490 0# - SERIES STATEMENT
Series statement eBooks on Demand
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Cover; Title; Copyright; Dedication; Contents; List of Figures; ACKNOWLEDGMENTS; INTRODUCTION; Part I SEEING AND THINKING BIG PICTURE; Chapter 1 THE INTEGRATED ENTERPRISE; BIG SOCIAL MOBILE VERSUS THE TRADITIONAL ENTERPRISE; ONE COMPANY'S JOURNEY TO BECOME BIG SOCIAL MOBILE; THE CHALLENGE OF COMPLEXITY; THE TRANSFORMATIVE POWER OF DISTRIBUTED INFORMATION; REDEFINING SUCCESS; AN APP FOR THE AGES; Chapter 2 BOTTOM LINE, MISSION-CRITICAL BENEFITS; SOCIAL MEDIA GOES STRATEGIC; IDENTIFYING AND GAINING CONSUMERS MORE COST-EFFECTIVELY; FACILITATING MICRO-MARKETING; UNCOVERING POTENTIAL NEW CUSTOMERS
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note IMPROVED CONSUMER TARGETINGINCREASING CREDIBILITY USING THIRD PARTIES; IMPROVING CUSTOMER SATISFACTION; SHAPING CONSUMER BEHAVIOR; Chapter 3 OBSTACLES TO INTEGRATION; THE EIGHT-YEAR RULE; THE CORPORATE-CONSUMER RELATIONSHIP; THE MISUSE OF INFORMATION; LOSING SIGHT OF TRUE VALUE; THE TECHNOLOGY-BUSINESS GAP; Chapter 4 UNDERSTANDING THE NEW SOCIAL CONSUMER; REDEFINING THE CONSUMER; THE VALUE OF CONNECTING; THE POWER OF PASSION; SPEAKING THE CONSUMER'S LANGUAGE; THE CONSUMER'S DEFINITION OF VALUE; COMPETING FOR THE CONSUMER; Part II CREATING A BIG SOCIAL MOBILE ENTERPRISE
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 5 UNDERSTANDING DIGITAL RELATIONSHIPSACCOUNTING COMES OF AGE; DIGITAL CUSTOMERS; DIGITAL PROSPECTS; SOCIAL INFLUENCERS; PARTNERS; COMPETITORS; MULTIPLE (ONLINE) PERSONALITIES; Chapter 6 DEFINING CUSTOMER AND CONSUMER INTERACTIONS; KNOWLEDGE FUELS PERFORMANCE; TURNING CUSTOMER-CENTRIC INTO CONSUMER-CENTRIC; EXAMINING CONSUMER INTERACTIONS; DIGITAL CONNECTIONS TO THE ENTERPRISE; Chapter 7 IDENTIFYING IDEAL DIGITAL BEHAVIORS; THE ART OF SELF-IDENTIFICATION; GETTING CONSUMERS TO SHARE; BEHAVIORS THAT CREATE REAL VALUE; PREFERED BEHAVIORS FOR EACH CONSUMER SEGEMENT
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 8 ANALYZING PROFITABLE PATTERNS AND SEGMENTSIDENTIFYING CRITICAL MOMENTS; TRADITIONAL FINANCIAL ANALYSIS; THE BASICS OF SOCIAL SEGMENTATION; BEHAVIORAL ANALYSIS; SOCIAL ANALYSIS; GEOSPATIAL ANALYSIS; DEVICE ANALYSIS; THE ANALYSIS ADVANTAGE; Chapter 9 ALIGNING DIGITAL INITIATIVES WITH THE ENTERPRISE; THE PROCESS OF MANAGEMENT; STRUCTURING DIGITAL INITIATIVES; CONNECTING THE CUSTOMER JOURNEY TO THE ENTERPRISE; SENTIMENT, ENGAGEMENT, AND MANAGING RISK; Part III CAPITALIZING ON THE CONNECTION; Chapter 10 CAPITALIZING ON THE MOBILE MOVEMENT; MOBILE HELPS FIGHT CAVITIES
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note THE MOBILE CHALLENGEMOBILE EMPOWERS EVOLUTION; Chapter 11 DEMYSTIFYING BIG DATA; AN UNFORTUNATE MISNOMER; DATA WAS ALWAYS BIG; ENTERPRISE DATA VERSUS BIG DATA; THE STRUCTURE OF BIG DATA; INFORMATION, NOT DATA, GENERATES BIGGER CONTENT; Chapter 12 TECHNOLOGY TRENDS, BUSINESS IMPLICATIONS; BRIDGING THE PHYSICAL AND DIGITAL; TECHNOLOGY BREAKS THE PHYSCIAL BARRIER; ALL BRANDS WILL BE LIFESTYLE BRANDS; EMBRACING THE FUTURE; Notes; Index
520 ## - SUMMARY, ETC.
Summary, etc <SPAN style=""FONT-STYLE: italic"">Big Social Mobile</SPAN> shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
588 ## -
-- Description based upon print version of record.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Big data.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer services.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic commerce.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mobile communication systems.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media.
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Giannetto, David F.
Title Big Social Mobile : How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
Place, publisher, and date of publication New York : Palgrave Macmillan,c2014
International Standard Book Number 9781137410399
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://uttyler.eblib.com/patron/FullRecord.aspx?p=2006647">http://uttyler.eblib.com/patron/FullRecord.aspx?p=2006647</a>
Link text Click here to view this ebook.
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN)
Platform EBL
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Electronic Book
Source of classification or shelving scheme
Holdings
Withdrawn status Lost item Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
          UT Tyler Online UT Tyler Online Online 2015-06-23 HF5548.32 .G52 2014 EBL2006647 2015-06-23 http://uttyler.eblib.com/patron/FullRecord.aspx?p=2006647 2015-06-23 Electronic Book