World Wide Web Marketing : (Record no. 900879)

001 - CONTROL NUMBER
control field EBL121313
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
additional material characteristics m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr -n---------
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151019s2035||||||| s|||||||||||eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471217442
Terms of availability 79.43 (NL),79.43 (3U),52.95 (1U)
035 ## - SYSTEM CONTROL NUMBER
System control number (AU-PeEL)121313
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)49569577
040 ## - CATALOGING SOURCE
Original cataloging agency AU-PeEL
Language of cataloging eng
Transcribing agency AU-PeEL
Modifying agency AU-PeEL
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.I265.S742 2001eb
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/4
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.I265.S742 2001eb
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sterne, Jim.
245 10 - TITLE STATEMENT
Title World Wide Web Marketing :
Remainder of title Integrating the Web into Your Marketing Strategy
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc 2035.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (433 p.)
490 0# - SERIES STATEMENT
Series statement eBooks on Demand
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note ""World Wide Web Marketing""; ""Contents""; ""Acknowledgments""; ""About the Author""; ""Introduction""; ""CHAPTER 1 Using the World Wide Web for Marketing�What Are You Trying to Accomplish?""; ""The Leading-Edge Image""; ""Prospect Qualification""; ""Product Sales""; ""Customer Service""; ""Customer Interaction and Feedback""; ""Internal Communications""; ""Web Site Traffic as Its Own Reward""; ""What Do Customers Want?""; ""Who Comes to Your Site?""; ""Figuring Out What Customers Want""; ""How Innovative Can You Be?""; ""What Your Budget Allows""; ""What Your Management Wants""
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note ""CHAPTER 2 Customer Service First""""Customers Are Where the Money Is""; ""Your Best Marketing Is Great Customer Service""; ""Using E-Mail for Customer Service""; ""Basic Training""; ""Let�s Be Careful Out There""; ""Protect Yourself""; ""Doing It Right""; ""Using the World Wide Web for Customer Service""; ""The Frequently Asked Questions Solution""; ""The Special Question Opportunity""; ""The Right Customer Service Information""; ""Being Held Up to Ridicule""; ""Web Ridicule as a Business""; ""Live and in Person""; ""The Life-Time Value of a Customer""; ""Measuring LTV""
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note ""The Real Bottom Line""""CHAPTER 3 The Usable Web�Be Kind to Your Users""; ""Your Web Site Is Not a Brochure""; ""Trash the Splash""; ""Trash the Flash Splash""; ""Starting in the Middle""; ""Large Graphics""; ""Multimedia Must Add Value""; ""Navigation in All Things""; ""The Basics of Navigation""; ""Nonstandards""; ""Search as Navigation Tools""; ""Don�t Lose Them to Another Site""; ""Controlling the Action""; ""The Home Page""; ""Learning from the Past""; ""Stepping into the Future""; ""Watch Your Language""; ""Just Make It as Easy as Possible""; ""Multiple Screen Sizes""
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note ""Think Like a Customer""""CHAPTER 4 Interactivity Goes with the Flow""; ""The Flow Construct""; ""The Web as Time Sink""; ""Putting Flow to Work""; ""Interaction Holds Your Attention""; ""Lend Them a Hand""; ""Help Me Choose""; ""Don�t Drop the Ball""; ""Don�t Underestimate Your Clients""; ""Configure It Out""; ""Dell Lets You Decide""; ""Cobbler�s Clients""; ""Paper or Plastic?""; ""Lotion or Cream?""; ""Make Them Draw You a Picture""; ""Calculators for Hire""; ""CHAPTER 5 Selling Services""; ""Do You Sell Services?""; ""Are Services Really So Different?""; ""Branding a Service""
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note ""Full Disclosure""""The Qualification Process""; ""Self Identification""; ""More Complex Services""; ""Customer Interaction Leads to Customer Satisfaction""; ""CHAPTER 6 Feedback""; ""The Demassification of the Market""; ""The Survey Finds a New Form""; ""Poll Position""; ""Keeping It Simple""; ""How Are We Doing?""; ""What Could We Be Doing Better?""; ""A Survey That Hits Close to Home""; ""Rethinking the Survey Process""; ""The Conversational Survey""; ""The Intermittent Survey""; ""The Personal Survey""; ""Ask the Right Questions""; ""Ask the Right Kinds of Questions""
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note ""Convincing Customers to Cooperate""
520 ## - SUMMARY, ETC.
Summary, etc ""Jim Sterne is one of the clearest thinkers around. He understands the ins and outs of Internet marketing. Buy his books and listen up!""-Seth Godin, author, Permission Marketing ""A classic in an industry where classics are rare. This is the most well-rounded tutorial on Web marketing ever written.""-Kristin Zhivago, Editor of Marketing Technology, Columnist for Marketing Computers, and President of Zhivago Marketing Partners, Inc. Introducing the latest edition of the most helpful guide to understanding the Web's vast potential as a marketing medium! World Wide Web Marketing Third Editio
588 ## -
-- Description based upon print version of record.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic books. -- local.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element World Wide Web.
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Sterne, Jim
Title World Wide Web Marketing : Integrating the Web into Your Marketing Strategy
Place, publisher, and date of publication Hoboken : Wiley,c2035
International Standard Book Number 9780471416210
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://uttyler.eblib.com/patron/FullRecord.aspx?p=121313">http://uttyler.eblib.com/patron/FullRecord.aspx?p=121313</a>
Link text Click here to view this ebook.
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN)
Platform EBL
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Electronic Book
Source of classification or shelving scheme
Holdings
Withdrawn status Lost item Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
          UT Tyler Online UT Tyler Online Online 2015-10-20 HF5415.I265.S742 2001eb EBL121313 2015-10-20 http://uttyler.eblib.com/patron/FullRecord.aspx?p=121313 2015-10-20 Electronic Book