Social media management : (Record no. 987799)

001 - CONTROL NUMBER
control field ocn959032915
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161028t20172017nyua b 001 0 eng c
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016045125
040 ## - CATALOGING SOURCE
Original cataloging agency PUL
Language of cataloging eng
Description conventions rda
Transcribing agency PUL
Modifying agency YDX
-- BDX
-- MYG
-- DLC
-- GUA
-- TEX
019 ## -
-- 980908808
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780190296339
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 019029633X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780190296346
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000058894269
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)959032915
Canceled/invalid control number (OCoLC)980908808
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .S5334 2017
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number BUS000000
-- BUS043000
Source of number bisacsh
049 ## - LOCAL HOLDINGS (OCLC)
Holding library TEXA
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.1265
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .S5334 2017
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shields, Ben Ryan,
Relator term author.
245 10 - TITLE STATEMENT
Title Social media management :
Remainder of title persuasion in networked culture /
Statement of responsibility, etc Ben Shields.
264 #1 -
-- New York :
-- Oxford University Press,
-- [2017]
264 #4 -
-- ©2017
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 286 pages :
Other physical details illustrations ;
Dimensions 24 cm
336 ## - Content
Term text
Code txt
Content rdacontent
337 ## - Media
Term unmediated
Code n
Media rdamedia
338 ## - Carrier
Term volume
Code nc
Carrier rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "Social media technologies are not only changing the way we communicate, but also disrupting the business world. Social Media Management: Persuasion in Networked Culture equips readers with a coherent framework and the tools to answer the question: Now what? Based on the author's extensive experience as a social media practitioner, researcher, and educator, this book reveals the formula for social media success today and in the future. Clear and relevant framework: Offers a clear model for developing strategies to maximize the business value of social media. Written is an accessible style, highlighted by numerous visual examples of social media in practice. Addresses key topics in this evolving field, from targeting social audiences and developing a company's social brand strategy to managing crisis with social media and measuring social media results. A final chapter, "Defining Your Personal Brand in Social Media," gives students and practitioners clear guidance on how to manage their own social media presence to best match their personal and professional brands. Diverse Examples and Cases: Incorporates numerous examples--from the chapter-opening vignettes, detailed in-chapter case studies, and shorter social snippets from a variety of people, industries, organizations, and disciplines--that highlight social media successes and challenges. "Your Turn" exercises: Includes "Your Turn" exercises at the end of each chapter that challenge students to apply what they've learned to a variety of business situations "--
-- Provided by publisher.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Machine generated contents note: -- Preface -- Chapter 1. Maximizing Business Value -- Social Media Equals Business Opportunity (And Not Just for Cats) -- What Is Social Media Management? -- Evolving from a Platform-Driven to a Goal-Centric Approach -- Setting Goals to Drive Value -- Social Media Management Framework -- What's Next? -- Platforms May Change, But The Industry Will Still Grow -- Your Turn: A Goal-Setting Exercise for Your School -- Chapter 2. Targeting Social Audiences -- Collecting Social Audience -- Segmenting Social Audiences Data -- Prioritizing Target Audiences -- Engaging Social Audiences -- It's Complicated -- Your Turn: Analyze Your Class -- Chapter 3. Adopting Social Platforms -- Renting or Buying in Social Media -- Conducting a Platform Audit -- Platform Fit Test -- Adopting Multiple Platforms -- Platform Analysis Never Stops -- Your Turn: Strategic Platform Choice -- Chapter 4. Developing Social Brand Strategy -- Why Brand Strategy in Social Media Matters -- Branding Social Media Presences -- Extending a Brand Personality -- Structuring a Social Media Portfolio -- Managing a Social Brand Portfolio -- The Cocktail Party -- Your Turn: Trader Joe's Social Brand Strategy -- Chapter 5. Designing Social Content -- Building Blocks of Social Content -- Tailoring Social Content to the Platform -- Social Content Development -- Creating and Evolving -- Your Turn: Represent Your Culture -- Chapter 6. Distributing Social Content -- Inventory Social Media Marketing Assets -- Decide on Social Media Marketing Campaigns -- Implement a Social Media Marketing Campaign -- Sample Social Media Campaign Grid -- Ready, Set, Go Viral -- Your Turn: Develop a Social Media Marketing Plan for Fidelity -- Chapter 7. Measuring Social Media Results -- Dimensionalizing the Business Value of Social Media -- Measuring Brand Value -- Measuring Revenue Value -- Measuring Operational Value -- Measuring Cultural Value -- Measuring Results Is Not Easy -- Your Turn: Devising a Measurement Plan for Sanergy -- Chapter 8. Managing Crisis in Social Media -- Crisis in Social Media -- Evaluating a Social Media Crisis -- Responding to a Social Media Crisis -- Executing Social Media Crisis Management -- Another Day, Another Potential Crisis -- Your Turn: Kashi Crisis Management -- Chapter 9. Building a Social Culture -- Social Media Use Within Organizations -- Trade-offs of Internal Social Media Use -- Internal Social Media Use in Action -- Key Success Factors -- The World's Best Boss -- Your Turn: Internal Social Media Strategy for Comcast Customer Service -- Chapter 10. Defining Your Personal Brand In Social Media -- Assume Everything You Post Is Public -- Social Media Management Framework Considerations -- Possible Strategic Directions -- Managing the Risks of a Social Media Presence -- Tips on Execution -- It's All About You -- Your Turn: Personal Social Media Audit -- Epilogue: Leadership in Data Privacy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media and business.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations
General subdivision Management.
938 ## -
-- Baker and Taylor
-- BTCP
-- BK0019582281
938 ## -
-- YBP Library Services
-- YANK
-- 13174192
938 ## -
-- Brodart
-- BROD
-- 117747041
994 ## -
-- C0
-- TEX
Holdings
Withdrawn status Lost item Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          University of Texas At Tyler University of Texas At Tyler Stacks - 3rd Floor 2017-07-21 1 HF5415.1265 .S5334 2017 0000002302537 2017-11-01 2017-10-11 2017-07-21 Book