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Electronic Word of Mouth (eWOM) in the Marketing Context : A State of the Art Analysis and Future Directions.

By: Ismagilova, Elvira.
Contributor(s): Dwivedi, Yogesh K | Slade, Emma | Williams, Michael D.
Material type: TextTextSeries: eBooks on Demand.SpringerBriefs in Business: Publisher: Cham : Springer International Publishing, 2017Copyright date: ©2017Description: 1 online resource (148 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9783319524597.Subject(s): Internet marketingGenre/Form: Electronic books.Additional physical formats: Print version:: Electronic Word of Mouth (eWOM) in the Marketing Context : A State of the Art Analysis and Future DirectionsDDC classification: 658.8 LOC classification: HF4999.2-6182Online resources: Click here to view this ebook.
Contents:
Dedication -- Foreword -- Foreword -- Preface -- Contents -- Chapter 1: Introduction -- Chapter 2: Traditional Word-of-Mouth (WOM) -- 2.1 Defining WOM -- 2.2 Characteristics of WOM -- 2.3 The Power of WOM -- 2.4 Advances in WOM Research -- 2.5 Discussion and Concluding Points -- Chapter 3: Electronic Word-of-Mouth (eWOM) -- 3.1 What is eWOM? -- 3.2 Characteristics of eWOM Communications -- 3.3 New Opportunities and Challenges Presented by eWOM -- 3.4 Advances in Research -- 3.5 Discussion and Concluding Points -- Chapter 4: Engaging in eWOM -- 4.1 Antecedents of eWOM -- 4.2 Motivations to Send eWOM -- 4.3 Motivations to Receive eWOM -- 4.4 Discussion and Concluding Points -- Chapter 5: Persuasiveness of eWOM Communications -- 5.1 Credibility vs. Helpfulness -- 5.2 Credibility of eWOM -- 5.2.1 eWOM Message -- 5.2.2 Source of eWOM -- 5.2.3 Receiver of eWOM -- 5.3 Helpfulness of eWOM -- 5.3.1 eWOM Message -- 5.3.2 Source of eWOM -- 5.3.3 Receiver of eWOM -- 5.4 Discussion and Concluding Points -- Chapter 6: Impact of eWOM -- 6.1 Information Adoption -- 6.2 Information Overload -- 6.3 Impact of eWOM on Consumer Attitude -- 6.4 Intention to Purchase -- 6.5 Sales -- 6.6 Discussion and Concluding Points -- Chapter 7: Managing eWOM -- 7.1 Paying Attention to eWOM -- 7.2 eWOM Response Strategies -- 7.3 Capturing and Analyzing eWOM -- 7.4 Discussion and Concluding Points -- Chapter 8: Conclusion -- About the Author -- Acronyms -- References -- Index.
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Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
HF4999.2-6182 (Browse shelf) http://ebookcentral.proquest.com/lib/uttyler/detail.action?docID=4806843 Available EBC4806843

Dedication -- Foreword -- Foreword -- Preface -- Contents -- Chapter 1: Introduction -- Chapter 2: Traditional Word-of-Mouth (WOM) -- 2.1 Defining WOM -- 2.2 Characteristics of WOM -- 2.3 The Power of WOM -- 2.4 Advances in WOM Research -- 2.5 Discussion and Concluding Points -- Chapter 3: Electronic Word-of-Mouth (eWOM) -- 3.1 What is eWOM? -- 3.2 Characteristics of eWOM Communications -- 3.3 New Opportunities and Challenges Presented by eWOM -- 3.4 Advances in Research -- 3.5 Discussion and Concluding Points -- Chapter 4: Engaging in eWOM -- 4.1 Antecedents of eWOM -- 4.2 Motivations to Send eWOM -- 4.3 Motivations to Receive eWOM -- 4.4 Discussion and Concluding Points -- Chapter 5: Persuasiveness of eWOM Communications -- 5.1 Credibility vs. Helpfulness -- 5.2 Credibility of eWOM -- 5.2.1 eWOM Message -- 5.2.2 Source of eWOM -- 5.2.3 Receiver of eWOM -- 5.3 Helpfulness of eWOM -- 5.3.1 eWOM Message -- 5.3.2 Source of eWOM -- 5.3.3 Receiver of eWOM -- 5.4 Discussion and Concluding Points -- Chapter 6: Impact of eWOM -- 6.1 Information Adoption -- 6.2 Information Overload -- 6.3 Impact of eWOM on Consumer Attitude -- 6.4 Intention to Purchase -- 6.5 Sales -- 6.6 Discussion and Concluding Points -- Chapter 7: Managing eWOM -- 7.1 Paying Attention to eWOM -- 7.2 eWOM Response Strategies -- 7.3 Capturing and Analyzing eWOM -- 7.4 Discussion and Concluding Points -- Chapter 8: Conclusion -- About the Author -- Acronyms -- References -- Index.

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