Herding Cats : A Strategic Approach to Social Media Marketing.
By: Rohm, Andrew.
Contributor(s): Weiss, Michael | Rohm, Andrew.Material type: TextSeries: eBooks on Demand.Publisher: New York : Business Expert Press, 2014Copyright date: ©2014Description: 1 online resource (118 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781606498392.Subject(s): advertising | analytics | brand storytelling | branding | customer engagement | Internet advertising | Social mediaGenre/Form: Electronic books.Additional physical formats: Print version:: Herding Cats : A Strategic Approach to Social Media MarketingDDC classification: 659.144 LOC classification: HF6146.I58 -- R644 2014Online resources: Click here to view this ebook.
|Item type||Current location||Call number||URL||Status||Date due||Barcode|
|Electronic Book||UT Tyler Online Online||HF6146.I58 -- R644 2014 (Browse shelf)||http://ebookcentral.proquest.com/lib/uttyler/detail.action?docID=1719167||Available||EBC1719167|
Cover -- Contents -- Chapter 1: Who Are You and Why Should We Care? -- Chapter 2: Customer Engagement -- Chapter 3: It's Story Time! -- Chapter 4: Creating Your Content -- Chapter 5: If Content Is King, Then Distribution Is Queen -- Chapter 6: Social Media Analytics -- Chapter 7: Social Media Marketing Best Practices -- Chapter 8: The New Front Line -- Notes -- References -- Index -- Ad Page -- Cover.
One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat, have evolved significantly over the past 10 years; so much so that keeping pace with the latest social media platforms can seem like herding cats. Inside, the authors provide a timeless perspective on how to create, manage, and measure social media content to help you craft a more strategic approach to your social media efforts. They simplify the concept of branding and advertising (fueled by social media) so you can focus on fostering customer engagement; craft your organization's unique story; tell that story strategically via social media channels; organize, manage, monitor, and measure those efforts; identify key metrics and measure the performance through analytics; and understand the extent of change brought on by digital and social media related to how you engage your customers.
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