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Social Media and Strategic Communications.

By: Noor Al-Deen, Hana S.
Contributor(s): Hendricks, J.
Material type: TextTextSeries: eBooks on Demand.Publisher: London : Palgrave Macmillan Limited, 2013Copyright date: ©2013Description: 1 online resource (258 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781137287052.Subject(s): Internet -- Social aspects | Internet advertising | Internet marketing | Public relations | Social mediaGenre/Form: Electronic books.Additional physical formats: Print version:: Social Media and Strategic CommunicationsDDC classification: 658.872 LOC classification: HM621-HM656Online resources: Click here to view this ebook.
Contents:
"Cover" -- "Half-Title" -- "Title" -- "Copyright" -- "Dedication" -- "Contents" -- "List of Illustrations" -- "Foreword" -- "Preface" -- "Acknowledgements" -- "About the Editors" -- "Notes on Contributors" -- "Part I Social Media and Advertising" -- "1 Advertising in Social Network Games: How Consumer Persuasion Knowledge and Advertiser Sincerity Impact eWOM of Marketer-Gener" -- "2 Twitter as Gateway to Relationship Marketing: A Content Analysis of Relationship Building via Twitter" -- "3 Marketing Techniques and Strategies: Using Social Media as a Revenue-Generating Vehicle" -- "4 The Current Trends in Social Media Usage at Corporations: Analysis of Facebook Fan Pages of Fortune 500 Companies" -- "Part II Social Media and Public Relations" -- "5 Convergence of Digital Negotiation and Risk Challenges: Strategic Implications of Social Media for Risk and Crisis Communicat" -- "6 Exploring Social Media Empowerment of Public Relations: A Case Study of Health Communication Practitioner Roles and the Use" -- "7 140 Characters for Better Health: An Exploration of the Twitter Engagement of Leading Nonprofit Organizations" -- "8 Public Relations in a Virtual World: A Second Life Case Study" -- "Part III Social Media Policies/Practices and Legal/Ethical Considerations" -- "9 Organizational Social Media Policies and Best Practice Recommendations" -- "10 Legal and Ethical Use of Social Media for Strategic Communicators" -- "11 #knowwhatyoutweet: The FTC is Watching" -- "12 Legal Issues in Social Media".
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Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
HM621-HM656 (Browse shelf) https://ebookcentral.proquest.com/lib/uttyler/detail.action?docID=3027707 Available EBC3027707

"Cover" -- "Half-Title" -- "Title" -- "Copyright" -- "Dedication" -- "Contents" -- "List of Illustrations" -- "Foreword" -- "Preface" -- "Acknowledgements" -- "About the Editors" -- "Notes on Contributors" -- "Part I Social Media and Advertising" -- "1 Advertising in Social Network Games: How Consumer Persuasion Knowledge and Advertiser Sincerity Impact eWOM of Marketer-Gener" -- "2 Twitter as Gateway to Relationship Marketing: A Content Analysis of Relationship Building via Twitter" -- "3 Marketing Techniques and Strategies: Using Social Media as a Revenue-Generating Vehicle" -- "4 The Current Trends in Social Media Usage at Corporations: Analysis of Facebook Fan Pages of Fortune 500 Companies" -- "Part II Social Media and Public Relations" -- "5 Convergence of Digital Negotiation and Risk Challenges: Strategic Implications of Social Media for Risk and Crisis Communicat" -- "6 Exploring Social Media Empowerment of Public Relations: A Case Study of Health Communication Practitioner Roles and the Use" -- "7 140 Characters for Better Health: An Exploration of the Twitter Engagement of Leading Nonprofit Organizations" -- "8 Public Relations in a Virtual World: A Second Life Case Study" -- "Part III Social Media Policies/Practices and Legal/Ethical Considerations" -- "9 Organizational Social Media Policies and Best Practice Recommendations" -- "10 Legal and Ethical Use of Social Media for Strategic Communicators" -- "11 #knowwhatyoutweet: The FTC is Watching" -- "12 Legal Issues in Social Media".

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Author notes provided by Syndetics

Genelle I. Belmas, California State University, Fullerton, USALinda Thorsen Bond, Stephen F. Austin State University, USAHeather Carithers, marketing and public relations professional, USA Catherine A. Coleman, Texas Christian University, USAEverette E. Dennis, Northwestern University, QatarMelissa D. Dodd, State University of New York, Oswego, USA Karen Freberg, University of Louisville, USAMeghan Graham, media relations practitioner, USASara Green-Hamann, postgraduate researcher, USAHolly Kathleen Hall, Arkansas State University, USASara Steffes Hansen, University of Wisconsin Oshkosh, USACasey Hart, Stephen F. Austin State University, USANicole Hendricks, postgraduate researcher, USA Myleea Hill, Arkansas State University, USAYan Jin, Virginia Commonwealth University, USAJin Kyun Lee, University of Wisconsin Oshkosh, USASeungae Lee, postgraduate researcher, USARegina Lewis,University of Alabama, USAShana Meganck, postgraduate researcher, USAMarcus Messner, Virginia Commonwealth University, USAVivian Medina-Messner, Virginia Commonwealth University, USASally Norton, public health research consultant and wellness educator, USA Michael J. Palenchar, University of Tennessee, USAMary Jackson Pitts, Arkansas State University, USAScott C. Quarforth, postgraduate researcher, USAJohn C. Sherblom, University of Maine, USAJae-Hwa Shin, University of Southern Mississippi, USABrian G. Smith, Purdue University, USA Don W. Stacks, University of Miami, USADaxton R. "Chip" Stewart, Texas Christian University, USABrandi A. Watkins, postgraduate researcher, USA

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