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Same-Sex Marriage and Social Media : How Online Networks Accelerated the Marriage Equality Movement.

By: Gibson, Rhonda.
Material type: TextTextPublisher: Milton : Routledge, 2018Copyright date: ©2018Edition: 1st ed.Description: 1 online resource (189 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781351717366.Subject(s): Same-sex marriage-United States | Same-sex marriage-United States-Public opinion | Social media-United States | Mass media and public opinion-United StatesGenre/Form: Electronic books.Additional physical formats: Print version:: Same-Sex Marriage and Social Media : How Online Networks Accelerated the Marriage Equality MovementDDC classification: 306.8480973 Online resources: Click here to view book
Contents:
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of figures -- Acknowledgments -- List of abbreviations -- Introduction -- Social media use and civic engagement -- The spiral of silence -- The power of identity -- Hope and love win -- Overview of chapters -- References -- 1. Social media, social networking, and social movements -- History of social media -- Categories of social media -- Who uses social media? -- Sexual minorities and social media -- Social networking sites, civic engagement, and social movements -- References -- 2. The history of marriage in the United States -- Early evidence of same-sex unions -- The modern same-sex marriage movement -- Marriage equality moves into the twenty-first century -- Response from the opposition -- References -- 3. Inside the newsroom: shifting attitudes about how to cover same-sex marriage -- Individual level of influence: the journalists themselves -- The media routines and practices level -- The media organizations level -- References -- 4. Media framing of the marriage debate -- Media framing, public opinion, and social movements -- Media framing of homosexuality and SSM -- One reasonable argument, or two? -- Effects of media coverage of SSM on individual attitudes and public opinion -- Note -- References -- 5. The proponents: making the case for marriage equality -- History of the Human Rights Campaign and Freedom to Marry -- Why marriage? -- Social movements, identity, and communication strategies -- A cautious approach: early messaging strategies -- New strategies and coalitions -- Learning from loss -- Turning the corner -- What is that red equal sign all over Facebook? -- References -- 6. The opponents: the religious right fights to save traditional marriage -- Emergence of the Religious Right and organized opposition to gay rights.
The (conservative) case against same-sex marriage -- Focus on the Family and the Family Research Council -- The National Organization for Marriage -- The campaign to pass Proposition 8 -- Post-Prop 8: the battle gets tougher -- In defense of religious freedom -- References -- 7. The opponents within: queer resistance to the marriage movement -- Marriage as a distraction from higher priorities -- Beyond skepticism: rejection of marriage -- A post-mortem: marriage skeptics post Obergefell -- References -- 8. From pariah to cause célèbre: corporate evolution on the issue of same-sex marriage -- The LGBT+ market is discovered -- The double-edged sword of being a dream market -- Advocacy organization efforts to influence corporate approaches to LGBT+ issues -- Corporate involvement in the marriage movement homestretch -- References -- 9. Social media and the inevitability of same-sex marriage -- Viral politics: who participates and why -- The effects of online symbolic action -- The spiral of silence -- The theory of dissonant priming -- Public opinion and the U.S. Supreme Court -- Looking forward: the issue of religious freedom -- References -- Index.
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Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
HQ1034.U5 .H377 2018 (Browse shelf) https://ebookcentral.proquest.com/lib/uttyler/detail.action?docID=5217954 Available EBC5217954

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of figures -- Acknowledgments -- List of abbreviations -- Introduction -- Social media use and civic engagement -- The spiral of silence -- The power of identity -- Hope and love win -- Overview of chapters -- References -- 1. Social media, social networking, and social movements -- History of social media -- Categories of social media -- Who uses social media? -- Sexual minorities and social media -- Social networking sites, civic engagement, and social movements -- References -- 2. The history of marriage in the United States -- Early evidence of same-sex unions -- The modern same-sex marriage movement -- Marriage equality moves into the twenty-first century -- Response from the opposition -- References -- 3. Inside the newsroom: shifting attitudes about how to cover same-sex marriage -- Individual level of influence: the journalists themselves -- The media routines and practices level -- The media organizations level -- References -- 4. Media framing of the marriage debate -- Media framing, public opinion, and social movements -- Media framing of homosexuality and SSM -- One reasonable argument, or two? -- Effects of media coverage of SSM on individual attitudes and public opinion -- Note -- References -- 5. The proponents: making the case for marriage equality -- History of the Human Rights Campaign and Freedom to Marry -- Why marriage? -- Social movements, identity, and communication strategies -- A cautious approach: early messaging strategies -- New strategies and coalitions -- Learning from loss -- Turning the corner -- What is that red equal sign all over Facebook? -- References -- 6. The opponents: the religious right fights to save traditional marriage -- Emergence of the Religious Right and organized opposition to gay rights.

The (conservative) case against same-sex marriage -- Focus on the Family and the Family Research Council -- The National Organization for Marriage -- The campaign to pass Proposition 8 -- Post-Prop 8: the battle gets tougher -- In defense of religious freedom -- References -- 7. The opponents within: queer resistance to the marriage movement -- Marriage as a distraction from higher priorities -- Beyond skepticism: rejection of marriage -- A post-mortem: marriage skeptics post Obergefell -- References -- 8. From pariah to cause célèbre: corporate evolution on the issue of same-sex marriage -- The LGBT+ market is discovered -- The double-edged sword of being a dream market -- Advocacy organization efforts to influence corporate approaches to LGBT+ issues -- Corporate involvement in the marriage movement homestretch -- References -- 9. Social media and the inevitability of same-sex marriage -- Viral politics: who participates and why -- The effects of online symbolic action -- The spiral of silence -- The theory of dissonant priming -- Public opinion and the U.S. Supreme Court -- Looking forward: the issue of religious freedom -- References -- Index.

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Reviews provided by Syndetics

CHOICE Review

Gibson (UNC) provides a comprehensive analysis of how social media contributed to the increased visibility of, and public support for, same-sex marriage in the US. She begins by describing the history of marriage in the US, news coverage of same-sex marriage and how the personal attitudes of journalists informed such coverage, the advent and use of social media for civic engagement, and how social media, by transcending geography, helped lesbian, gay, bisexual, transgender, and queer groups establish a sense of community. Gibson identifies the "messaging strategies" of prominent organizations in support of same-sex marriage, as well as strategies organizations used against same-sex marriage, particularly conservative religious organizations and queer organizations that viewed marriage as a hetero-normative and patriarchal issue/distraction. Gibson concludes by using two prominent theories of persuasion--the spiral of silence and the theory of dissonant identity priming--to explain how and why people (quickly) came to support same-sex marriage. Throughout, she offers important insights into the ways communities could use social media to facilitate political participation and shift public opinion. Summing Up: Recommended. Upper-division undergraduates through faculty. --Tony E. Adams, Bradley University

Author notes provided by Syndetics

<p> </p> <p> Rhonda Gibson is Associate Professor and Program Director of the Master of Arts in Technology and Communication in the School of Media and Journalism at the University North Carolina at Chapel Hill, USA. Her research focuses on the media portrayal of sexual and gender minorities.</p>

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