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Native Advertising : Advertorial Disruption in the 21st Century News Feed.

By: Lynch, Lisa.
Material type: TextTextSeries: eBooks on Demand.Disruptions Ser: Publisher: Milton : Routledge, 2018Copyright date: ©2019Description: 1 online resource (137 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781351705783.Subject(s): Internet advertising | Internet marketingGenre/Form: Electronic books.Additional physical formats: Print version:: Native Advertising : Advertorial Disruption in the 21st Century News FeedDDC classification: 659.144 LOC classification: HF6146.I58 .L963 2019Online resources: Click here to view this ebook.
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Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
HF6146.I58 .L963 2019 (Browse shelf) https://ebookcentral.proquest.com/lib/uttyler/detail.action?docID=5425366 Available EBC5425366

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Author notes provided by Syndetics

<p> Lisa Lynch is Associate Professor and Director of the Program in Media and Communications, Drew University, USA.</p> <p> Ava Sirrah is a doctoral candidate in Communications at Columbia University, USA. Previously, she worked on brand partnerships in T Brand Studio at The New York Times .</p> <p> </p> <p> </p>

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