Ethnicity, commodity, in/corporation / edited by George Paul Meiu, Jean Comaroff, and John L. Comaroff.

Contributor(s): Meiu, George Paul [editor.] | Comaroff, Jean [editor.] | Comaroff, John L, 1945- [editor.]Material type: TextTextSeries: JSTOR eBooksFraming the global book series: Publisher: Bloomington, Indiana : Indiana University Press, [2020]Description: 1 online resource (x, 266 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9780253047953; 0253047951; 025304796X; 9780253047960Subject(s): Economic anthropology -- Cross-cultural studies | Ethnicity -- Marketing -- Cross-cultural studies | Entrepreneurship -- Cross-cultural studies | Commodification -- Cross-cultural studiesAdditional physical formats: Print version:: Ethnicity, commodity, in/corporationDDC classification: 305.8 LOC classification: GN448 | .E84 2020Online resources: Click here to view this ebook.
Contents:
Cover -- Title Page -- Copyright -- Contents -- Editorial Note -- Introduction: Ethnicity, Inc., Revisited / George Paul Meiu, Jean Comaroff, and John L. Comaroff -- 1. On Branding, Belonging, and the Violence of a Phallic Imaginary: The Maasai Warrior in Kenyan Tourism / George Paul Meiu -- 2. The Scarce and the Sacred: Managing Afterlives and Branding the Derivative in Post-Soviet Buddhism (Inc.) / Tatiana Chudakova -- 3. Ethnicity as Potential: Abundance, Competition, and the Limits of Development in Andean Peru's Colca Valley / Eric Hirsch
4. Warriors, Incorporated: The Militarization of Fijian Identity in the Era of Neoliberal Warfare / Simon May -- 5. Story, Brand, or Share? Bafokeng, Inc., and the 2010 FIFA World Cup / Susan E. Cook -- 6. The Hunter Hype: Producing "Local Culture" as Particularity in Mali / Dorothea E. Schulz -- 7. The Affective Potentialities and Politics of Ethnicity, Inc. in Restructuring Nepal: Social Science, Sovereignty, and Signification / Sara Shneiderman -- 8. Cultural Commodification in Global Contexts: Australian Indigeneity, Inequality, and Militarization in theTwenty-First Century / Eve Darian-Smith
List of Contributors -- Index
Summary: "In the economics of everyday life, even ethnicity has become a potential resource to be tapped, generating new sources of profit and power, new ways of being social, and new visions of the future. Throughout Africa, ethnic corporations have been repurposed to do business in mining or tourism; in the USA, Native American groupings have expanded their involvement in gaming, design, and other industries; and all over the world, the commodification of culture has sown itself deeply into the domains of everything from medicine to fashion. Ethnic groups increasingly seek empowerment by formally incorporating themselves, by deploying their sovereign status for material ends, and by copyrighting their cultural practices as intellectual property. Building on ethnographic case studies from Kenya, Nepal, Peru, Russia, and many other countries, this collection poses the question: Does the turn to the incorporation and commodification of ethnicity really herald a new historical moment in the global politics of identity?"-- Provided by publisher.
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GN448 .E84 2020 (Browse shelf) https://ezproxy.uttyler.edu/login?url=https://www.jstor.org/stable/10.2307/j.ctv12sdz39 Available on1155486573

Includes bibliographical references and index.

"In the economics of everyday life, even ethnicity has become a potential resource to be tapped, generating new sources of profit and power, new ways of being social, and new visions of the future. Throughout Africa, ethnic corporations have been repurposed to do business in mining or tourism; in the USA, Native American groupings have expanded their involvement in gaming, design, and other industries; and all over the world, the commodification of culture has sown itself deeply into the domains of everything from medicine to fashion. Ethnic groups increasingly seek empowerment by formally incorporating themselves, by deploying their sovereign status for material ends, and by copyrighting their cultural practices as intellectual property. Building on ethnographic case studies from Kenya, Nepal, Peru, Russia, and many other countries, this collection poses the question: Does the turn to the incorporation and commodification of ethnicity really herald a new historical moment in the global politics of identity?"-- Provided by publisher.

Description based on online resource; title from digital title page (viewed on June 19, 2020).

Cover -- Title Page -- Copyright -- Contents -- Editorial Note -- Introduction: Ethnicity, Inc., Revisited / George Paul Meiu, Jean Comaroff, and John L. Comaroff -- 1. On Branding, Belonging, and the Violence of a Phallic Imaginary: The Maasai Warrior in Kenyan Tourism / George Paul Meiu -- 2. The Scarce and the Sacred: Managing Afterlives and Branding the Derivative in Post-Soviet Buddhism (Inc.) / Tatiana Chudakova -- 3. Ethnicity as Potential: Abundance, Competition, and the Limits of Development in Andean Peru's Colca Valley / Eric Hirsch

4. Warriors, Incorporated: The Militarization of Fijian Identity in the Era of Neoliberal Warfare / Simon May -- 5. Story, Brand, or Share? Bafokeng, Inc., and the 2010 FIFA World Cup / Susan E. Cook -- 6. The Hunter Hype: Producing "Local Culture" as Particularity in Mali / Dorothea E. Schulz -- 7. The Affective Potentialities and Politics of Ethnicity, Inc. in Restructuring Nepal: Social Science, Sovereignty, and Signification / Sara Shneiderman -- 8. Cultural Commodification in Global Contexts: Australian Indigeneity, Inequality, and Militarization in theTwenty-First Century / Eve Darian-Smith

List of Contributors -- Index

Author notes provided by Syndetics

George Paul Meiu is the John and Ruth Hazel Associate Professor of the Social Sciences in the Department of Anthropology and the Department of African and African American Studies at Harvard University. He is author of Ethno-erotic Economies: Sexuality, Money, and Belonging in Kenya .

Jean Comaroff is the Alfred North Whitehead Professor of African and African American Studies and of Anthropology and Oppenheimer Research Fellow in African Studies at Harvard University. She is Honorary Professor of Anthropology at the University of Cape Town. She is coauthor of Theory from the South: Or, How Euro-America is Evolving Toward Africa , The Truth About Crime: Sovereignty, Knowledge, Social Order , and The Politics of Custom: Chiefship, Capital, and the State in Contemporary Africa .

John L. Comaroff is the Hugh K. Foster Professor of African and African American Studies and of Anthropology and Oppenheimer Research Fellow in African Studies at Harvard University. He is Honorary Professor of Anthropology at the University of Cape Town and Affiliated Research Professor at the American Bar Foundation. He is coauthor of Theory from the South: Or, How Euro-America is Evolving Toward Africa , The Truth About Crime: Sovereignty, Knowledge, Social Order , and The Politics of Custom: Chiefship, Capital, and the State in Contemporary Africa .

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