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Coming to public judgment : making democracy work in a complex world / Daniel Yankelovich.

By: Yankelovich, Daniel.
Material type: TextTextSeries: Frank W. Abrams lectures: Publisher: Syracuse, N.Y. : Syracuse University Press, 1991Edition: 1st ed.Description: xiv, 290 p. : ill., maps ; 23 cm.ISBN: 0815602545 (paper); 9780815602545 (paper); 0815625154 (cloth); 9780815625155 (cloth).Subject(s): Public opinion -- United States | Public opinion | Democracy | Democracy | Public United States | Public opinionDDC classification: 303.3/8 LOC classification: HN90.P8 | Y36 1991Other classification: MF 1000 | 05.32 | 15.85 | 3,6 | 89.35 Summary: "In his most important book to date, Daniel Yankelovich, the dean of American public research, offers a prescription for strengthening the public's hand in its silent power struggle with the experts. With insight gained from over thirty years of research into how public opinion is formed, Yankelovich focuses on an issue of rising concern to us all: the American public's eroding ability to influence its own future. His 'Ten Rule for Resolution' offer leaders and the media hard-hitting pragmatic suggestions for how to present the nation's problems to the American people- and, equally important, for how to listen to what the people have to say." -- Back Cover
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Book University of Texas At Tyler
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HN90.P8 Y36 1991 (Browse shelf) Available 0000000716878
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HN90 .P8 M65 2008 The opinion makers : HN90 .P8 P34 1991 The rational public : HN90.P8 S55 Public opinion in America, 1936-1970 / HN90.P8 Y36 1991 Coming to public judgment : HN90.R3 B32 The New Left in America; HN90.R3 B35 The American Left; HN90.R3 C36 1978 The divided left :

Includes bibliographical references (p. 275-281) and index.

"In his most important book to date, Daniel Yankelovich, the dean of American public research, offers a prescription for strengthening the public's hand in its silent power struggle with the experts. With insight gained from over thirty years of research into how public opinion is formed, Yankelovich focuses on an issue of rising concern to us all: the American public's eroding ability to influence its own future. His 'Ten Rule for Resolution' offer leaders and the media hard-hitting pragmatic suggestions for how to present the nation's problems to the American people- and, equally important, for how to listen to what the people have to say." -- Back Cover

Reviews provided by Syndetics

CHOICE Review

Yankelovich draws on decades of experience in the profession of public opinion polling to address the subject of how to maintain self-governance (democracy) in the " Yankelovich translates this " into what he calls the " where only experts possess the knowledge and skills to make policy decisions affecting the mass public. This cultural trend can be overcome if the public makes better " judgments, derived from mass opinion by reason and information. Yankelovich suggests actions that could aid this transformation and strengthen democracy. This is not a scholarly treatment, but a personal, nonacademic treatise. The book does not include citation of the past three decades of research on public opinion, such as W.R. Newman's The Paradox of Mass Politics (1986), Information and Democratic Processes, ed. by J. Ferejohn and J. Kuklinski (1990), or M. Milburn's Persuasion and Politics (1991). Although it raises an interesting question, this book lacks the scientific rigor and specificity of similar works. Recommended for general readers only. E. D. Riggle University of Kentucky

Author notes provided by Syndetics

Daniel Yankelovich was born in Boston, Massachusetts on December 29, 1924. During World War II, he served in the Army. He received a bachelor's degree in 1946 and a master's degree in 1950 from Harvard University. After two years in Paris studying at the Sorbonne, he returned without a doctorate and went to work for a market research firm. He spent six years learning the ropes. <p> He was a pollster, author, and public opinion analyst who mirrored the perceptions of generations of Americans about politics, consumer products, and social changes. In 1958, he founded Daniel Yankelovich Inc. His studies of American youths became the basis for a 1969 CBS television news special entitled Generations Apart. The company became Yankelovich, Skelly and White in 1974. Even when Saatchi and Saatchi, the advertising agency, later bought the company, Yankelovich remained chairman until 1986. He went on to form a new firm, Daniel Yankelovich Group. <p> He wrote several books including New Rules: Searching for Self-Fulfillment in a World Turned Upside Down, Coming to Public Judgment: Making Democracy Work in a Complex World, The Magic of Dialogue: Transforming Conflict Into Cooperation, and Profit with Honor: The New Shape of Market Capitalism. He and I. M. Destler edited a collection of essays entitled Beyond the Beltway: Engaging the Public in U.S. Foreign Policy. He died from kidney failure on September 22, 2017 at the age of 92. <p> (Bowker Author Biography)

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