Advertising research / Percival White.

By: White, Percival, 1887-1970Material type: TextTextSeries: Century of marketing: Publisher: New York : Arno Press, 1978 [c1927]Description: xxiii, 597 p., [3] folded leaves of plates : ill. ; 23 cmISBN: 0405111789; 9780405111785Subject(s): Advertising -- ResearchDDC classification: 659.1/07/2 LOC classification: HF5821 | .W5 1978
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Item type Current location Call number Status Date due Barcode
Book University of Texas At Tyler
Stacks - 3rd Floor
HF5821 .W5 1978 (Browse shelf) Available 0000100271873

Reprint of the ed. published by D. Appleton and Co., New York.

Includes index.

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