Advancing health literacy : a framework for understanding and action / Christina Zarcadoolas, Andrew F. Pleasant, David S. Greer.

By: Zarcadoolas, Christina, 1948-Contributor(s): Pleasant, Andrew F, 1962- | Greer, David SMaterial type: TextTextPublisher: San Francisco, CA : Jossey-Bass, c2006Edition: 1st edDescription: xxv, 368 p. : ill. ; 23 cmISBN: 0787984337 (pbk.); 9780787984335Subject(s): Health education | Patient education | LiteracyDDC classification: 613 LOC classification: RA440.5 | .Z37 2006
Contents:
Health literacy: why it is a public health issue? -- Advancing health literacy: getting here from there -- Defining health literacy -- Literacy at work -- The traditional mass media -- Health literacy and the Internet -- Baby basics: a prenatal program focusing on developing health literacy -- Anthrax: a missed opportunity to advance health literacy -- Genomics and health literacy -- Highlighting the role of civic literacy: the Massachusetts tobacco control program -- Highlighting the role of cultural literacy, part 1: the changing face of HIV/AIDS -- Highlighting the role of cultural literacy, part 2: diabetes and Native Americans -- Program evaluation: world education's breast and cervical cancer project -- Guidelines for advancing health literacy.
Health literacy: why it is a public health issue -- The new health literacy: getting here from there -- Defining health literacy -- Literacy at work -- The traditional mass media -- Health literacy and the Internet -- Baby basics: a prenatal program focusing on developing health literacy -- Anthrax: a missed opportunity to improve health literacy -- Genomics and health literacy -- Highlighting the role of civic literacy: the Massachusetts tobacco control program -- Highlighting cultural literacy: the changing face of HIV/AIDS -- Highlighting the role of cultural literacy: diabetes and Native Americans -- Program evaluation: world education's breast and cervical cancer project -- Guidelines for advancing health literacy.
Review: "Advancing Health Literacy addresses the crisis in health literacy in the United States and around the world. This book thoroughly examines the critical role of literacy in public health and outlines a practical, effective model that bridges the gaps between health education, health promotion, and health communication. Step by step, the authors outline the theory and practice of health literacy from a public health perspective. This book covers the history of health literacy, theoretical foundations of health and language literacy, the role of the media, and a series of case studies on important topics including prenatal care, anthrax, HIV/AIDS, genomics, and diabetes. The book also includes practical guidelines for the development and assessment of health communications materials."--Jacket.
List(s) this item appears in: Nursing Education | Nursing Collection
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Book University of Texas At Tyler
Stacks - 3rd Floor
RA440.5 .Z37 2006 (Browse shelf) Available 0000001888908

Includes bibliographical references (p. 315-340) and indexes.

Health literacy: why it is a public health issue? -- Advancing health literacy: getting here from there -- Defining health literacy -- Literacy at work -- The traditional mass media -- Health literacy and the Internet -- Baby basics: a prenatal program focusing on developing health literacy -- Anthrax: a missed opportunity to advance health literacy -- Genomics and health literacy -- Highlighting the role of civic literacy: the Massachusetts tobacco control program -- Highlighting the role of cultural literacy, part 1: the changing face of HIV/AIDS -- Highlighting the role of cultural literacy, part 2: diabetes and Native Americans -- Program evaluation: world education's breast and cervical cancer project -- Guidelines for advancing health literacy.

Health literacy: why it is a public health issue -- The new health literacy: getting here from there -- Defining health literacy -- Literacy at work -- The traditional mass media -- Health literacy and the Internet -- Baby basics: a prenatal program focusing on developing health literacy -- Anthrax: a missed opportunity to improve health literacy -- Genomics and health literacy -- Highlighting the role of civic literacy: the Massachusetts tobacco control program -- Highlighting cultural literacy: the changing face of HIV/AIDS -- Highlighting the role of cultural literacy: diabetes and Native Americans -- Program evaluation: world education's breast and cervical cancer project -- Guidelines for advancing health literacy.

"Advancing Health Literacy addresses the crisis in health literacy in the United States and around the world. This book thoroughly examines the critical role of literacy in public health and outlines a practical, effective model that bridges the gaps between health education, health promotion, and health communication. Step by step, the authors outline the theory and practice of health literacy from a public health perspective. This book covers the history of health literacy, theoretical foundations of health and language literacy, the role of the media, and a series of case studies on important topics including prenatal care, anthrax, HIV/AIDS, genomics, and diabetes. The book also includes practical guidelines for the development and assessment of health communications materials."--Jacket.

Reviews provided by Syndetics

CHOICE Review

Zarcadoolas (Mount Sinai School of Medicine, NY), Pleasant (Rutgers), and Greer (emer., Brown Univ. School of Medicine) explore a topic that many community health educators do not appropriately integrate into educational materials: health literacy. They offer a commonsense yet theory-based approach to the development, implementation, and evaluation of health education programs. Although the presentation of the content differs from that of other works on general education theory and community health education, the interventions are practical and realistic. The authors define four domains of literacy--fundamental, scientific, civic, and cultural--along with their role in establishing and advancing health literacy. They explore health literacy as a significant public health issue, and describe and evaluate programs that use the principles of health literacy and have been developed for diverse groups with diverse health problems. They also address missed opportunities for advancing health literacy. Any discipline concerned with effectively reaching any population with a health message could use the strategies that this book reviews. Useful charts and statistics support the strategies proposed. This is one of the most understandable, useful, and practical texts available to assist with developing, implementing, and evaluating effective community health education programs. ^BSumming Up: Highly recommended. Lower-division undergraduates through professionals/practitioners. M. L. Hopkins Elmira College

Author notes provided by Syndetics

Christina Zarcadoolas, Ph.D., is associate clinical professor in the Department of Community and Preventive Medicine, Mount Sinai School of Medicine, in New York City
Andrew F. Pleasant, Ph.D., is an assistant professor in the Department of Human Ecology and the Extension Department of Family and Community Health Sciences at Rutgers, the State University of New Jersey in New Brunswick, New Jersey
David S. Greer, M.D., is dean of medicine emeritus, and professor of community health emeritus at the Division of Biology and Medicine, School of Medicine, Brown University

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