The opinion makers : an insider exposes the truth behind the polls / David W. Moore.Material type: TextPublisher: Boston : Beacon Press, c2008Description: xvii, 196 p. : ill. ; 23 cm.ISBN: 9780807042328 (hardcover : alk. paper); 0807042323 (hardcover).Subject(s): Public opinion -- United States | Public opinion polls -- United States | Election forecasting -- United States | Mass media -- Political aspects -- United States | Press and politics -- United StatesAdditional physical formats: Online version:: Opinion makers.DDC classification: 303.3/80973
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|Book||University of Texas At Tyler Stacks - 3rd Floor||HN90 .P8 M65 2008 (Browse shelf)||Available||0000001950716|
Includes bibliographical references (p. 165-181) and index.
Moore describes the questionable tactics pollsters use to create poll-driven news stories, and clearly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.
Iraq and the polls: The myth of war support -- Manufacturing public opinion -- Telling Americans what they think -- Inscrutable elections -- Misreading the public -- Damaging democracy -- Uncertain future -- A new direction.