What women want : the global marketplace turns female friendly / Paco Underhill.
By: Underhill, Paco.Material type: TextPublisher: New York : Simon & Schuster, 2010Edition: 1st Simon & Schuster hardcover ed.Description: 214 p. ; 25 cm.ISBN: 9781416569954; 1416569952; 9781416570202 (ebk); 1416570209 (ebk).Subject(s): Women -- United States -- Attitudes | Women -- United States -- Social conditions -- 21st century | Women -- United States -- Economic conditions -- 21st century | Social influenceDDC classification: 658.8/343082
|Item type||Current location||Call number||Status||Date due||Barcode|
|Book||University of Texas At Tyler Stacks - 3rd Floor||HQ1421 .U53 2010 (Browse shelf)||Available||0000002025773|
Includes bibliographical references (p. -)and index.
Introduction -- Housequake -- Don't phunk with my hearth -- Let us spray -- Nice work if you can get it -- We can work it out -- To love, honor, and maintain -- Should I stay or should I go? -- The female, unplugged -- Women and sin -- The empress's new clothes -- C'mon a my mall -- Higher ground -- Drugstores -- See me, touch me, feel me, heal me -- Almost cut my hair -- Off the wall.
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.