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What women want : the global marketplace turns female friendly / Paco Underhill.

By: Underhill, Paco.
Material type: TextTextPublisher: New York : Simon & Schuster, 2010Edition: 1st Simon & Schuster hardcover ed.Description: 214 p. ; 25 cm.ISBN: 9781416569954; 1416569952; 9781416570202 (ebk); 1416570209 (ebk).Subject(s): Women -- United States -- Attitudes | Women -- United States -- Social conditions -- 21st century | Women -- United States -- Economic conditions -- 21st century | Social influenceDDC classification: 658.8/343082
Contents:
Introduction -- Housequake -- Don't phunk with my hearth -- Let us spray -- Nice work if you can get it -- We can work it out -- To love, honor, and maintain -- Should I stay or should I go? -- The female, unplugged -- Women and sin -- The empress's new clothes -- C'mon a my mall -- Higher ground -- Drugstores -- See me, touch me, feel me, heal me -- Almost cut my hair -- Off the wall.
Summary: The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.
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Item type Current location Call number Status Date due Barcode
Book University of Texas At Tyler
Stacks - 3rd Floor
HQ1421 .U53 2010 (Browse shelf) Available 0000002025773

Includes bibliographical references (p. [205]-[206])and index.

Introduction -- Housequake -- Don't phunk with my hearth -- Let us spray -- Nice work if you can get it -- We can work it out -- To love, honor, and maintain -- Should I stay or should I go? -- The female, unplugged -- Women and sin -- The empress's new clothes -- C'mon a my mall -- Higher ground -- Drugstores -- See me, touch me, feel me, heal me -- Almost cut my hair -- Off the wall.

The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.

Reviews provided by Syndetics

CHOICE Review

Underhill's latest book examines the changing cultural role of women in the global marketplace. Based on his personal research and observations, Underhill's newest volume follows his earlier works--Why We Buy (rev. ed., 2008) and Call of the Mall (2001)--to reveal trade secrets of retailers and how women are the target of marketers. By examining the role of women as homemakers--literally--Underhill reports how women influence the design of homes and every room under the roof. Through a history of design, Underhill retells the evolution of the home. From kitchen to bath to home office and home gym, women have made their mark on design. Once outside the home, the author continues to describe how retailers such as Lowe's and Best Buy contemplate women. Hotels, electronic and clothing retailers, casinos, shopping malls, grocery and drug stores, all have evolved with the female in mind. Underhill's extensive career in retail research is evidenced by the personal case studies and research findings from previous years. The 16 chapters are followed by the author's personal note and a short list of suggested readings and bibliography. Underhill's wit and humor make the reading enjoyable as well as educational. Summing Up: Highly recommended. All business collections and readership levels. N. E. Furlow Marymount University

Author notes provided by Syndetics

Paco Underhill is an environmental psychologist and founder of a market research and consulting company called Envirosell. His books include Why We Buy : The Science of Shopping, Call of the Mall: The Geography of Shopping, and What Women Want. <p> (Bowker Author Biography)

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