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A whack on the side of the head : how to unlock your mind for innovation / Roger von Oech ; foreword by Nolan Bushnell ; illustrated by George Willett.

By: Von Oech, Roger.
Material type: TextTextPublisher: New York, NY : Warner Books, c1983Edition: Warner Books ed.Description: xvii, 141 p. : ill. ; 27 cm.ISBN: 0446380008 (pbk.); 9780446380003 (pbk.); 0446382752 (pbk.); 9780446382755 (pbk.); 0446380016 (CANADA); 9780446380010 (CANADA); 0911121005 (CREATIVE THINK PRESS); 9780911121001 (CREATIVE THINK PRESS).Subject(s): Creative thinking | Success -- Psychological aspectsDDC classification: 153.3/5 LOC classification: BF408 | .V58 1983
Contents:
Foreword / Nolan Bushnell -- Preface -- Introduction -- 1. The right answer -- 2. That's not logical -- 3. Follow the rules -- 4. Be practical -- Breaktime -- 5. Avoid ambiguity -- 6. To err is wrong -- 7. Play is frivolous -- 8. That's not my area -- 9. Don't be foolish -- 10. I'm not creative -- Examination -- A final whack -- About the author -- Recommended reading -- Index of proper names.
Summary: This is a book about the ten mental locks that prevent you from being more innovative and what you can do to open them. Many of the ideas presented here come from the author's experiences as a creative thinking consultant in industry. During the past five years he had the opportunity to work with many innovative and/or interesting companies. He worked with people in marketing, engineering, data processing, finance, research and development, television, and retail. This book contains stories, anecdotes, insights, and ideas that came out of the workshops he conducted as well as many of his own thoughts about what can make you more creative.
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Item type Current location Call number Status Date due Barcode
Book University of Texas At Tyler
Oversized Books - 3rd Floor
BF408 .V58 1983 (Browse shelf) Available 0000100081017

Includes bibliographical references (p. 138-139) and index.

Foreword / Nolan Bushnell -- Preface -- Introduction -- 1. The right answer -- 2. That's not logical -- 3. Follow the rules -- 4. Be practical -- Breaktime -- 5. Avoid ambiguity -- 6. To err is wrong -- 7. Play is frivolous -- 8. That's not my area -- 9. Don't be foolish -- 10. I'm not creative -- Examination -- A final whack -- About the author -- Recommended reading -- Index of proper names.

This is a book about the ten mental locks that prevent you from being more innovative and what you can do to open them. Many of the ideas presented here come from the author's experiences as a creative thinking consultant in industry. During the past five years he had the opportunity to work with many innovative and/or interesting companies. He worked with people in marketing, engineering, data processing, finance, research and development, television, and retail. This book contains stories, anecdotes, insights, and ideas that came out of the workshops he conducted as well as many of his own thoughts about what can make you more creative.

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