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The way we'll be : the Zogby report on the transformation of the American dream / John Zogby.

By: Zogby, John.
Material type: TextTextPublisher: New York : Random House, c2008Edition: 1st ed.ISBN: 9781400064502 (alk. paper); 1400064503 (alk. paper).Subject(s): Public opinion -- United States | Social surveys -- United States | United States -- Social conditions -- 1980- -- Public opinion | United States -- Social conditions -- 1960-1980 -- Public opinionAdditional physical formats: Online version:: Way we'll be.
Contents:
The art, science, and power of the poll -- The new American consensus : moving beyond the values divide -- Dematerializing the paradigm : leaner, smaller, more personal, and personalized -- Global, networked, and inclusive : a youth movement that is reshaping all of society -- The new American Dream : who I am, not what I own -- One true thing : searching for authenticity in a make-believe world -- The way we'll be.
Summary: Eminent pollster Zogby offers this illuminating, fact-filled look at the changing nature of the American Dream and how this is influencing everything--from the politicians people vote for to the goods and services they buy.--From publisher description.
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Item type Current location Collection Call number Status Notes Date due Barcode
UASC General Collection University of Texas At Tyler
University Archives & Special Collections 		University Archives & Special Collections HN90.P8 .Z64 2008 (Browse shelf) Not For Loan Available to view in Archives 0000002036762

Includes index.

The art, science, and power of the poll -- The new American consensus : moving beyond the values divide -- Dematerializing the paradigm : leaner, smaller, more personal, and personalized -- Global, networked, and inclusive : a youth movement that is reshaping all of society -- The new American Dream : who I am, not what I own -- One true thing : searching for authenticity in a make-believe world -- The way we'll be.

Eminent pollster Zogby offers this illuminating, fact-filled look at the changing nature of the American Dream and how this is influencing everything--from the politicians people vote for to the goods and services they buy.--From publisher description.

Reviews provided by Syndetics

Library Journal Review

Pollster Zogby (CEO, Zogby Int'l.) synthesizes several years' worth of polling data across a wide variety of topics to paint a picture of today's American culture. In other words, he's not just discussing political polling here. After explaining the art and science behind polling, he goes on to argue for a new American consensus, one that he believes is emerging. He identifies and discusses four "meta-movements" that he thinks represent new definitions of the American dream, much different from the material prosperity that defined the good life for previous generations. He then details these meta-movements--living with limits, embracing diversity, looking inward, and demanding authenticity, discussing poll results on everything from how long Americans expect to live to whether or not scientists should bring back extinct dinosaurs. While Zogby's conclusions seem neither unfounded nor unreasonable, it is difficult to see how he can legitimately tease so much why out of polling numbers that simply demonstrate what. The poll data in the book will likely be of general interest, and his text boxes of summarized marketing tips following each chapter will be useful for those seeking to find new ways of reaching the kinds of American consumers Zogby has described. Recommended for business collections and corporate libraries.--Elizabeth L. Winter, Georgia Inst. of Technology, Atlanta (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Author notes provided by Syndetics

John Zogby is the president and CEO of Zogby International, whose many media and business clients include Reuters, NBC News, MSNBC, the New York Post , C-SPAN, Gannett News Service, IBM, MetLife, and Microsoft. He is a regular contributor to network television news broadcasts and has been a frequent guest on Today , Hardball with Chris Matthews , and The Daily Show with Jon Stewart . His writing has appeared in many publications, including The New York Times and The Wall Street Journal . A frequent lecturer and panelist, he is married to Kathleen Zogby, a retired special education teacher, and has three sons, Jonathan, Benjamin, and Jeremy. He lives in Utica, New York.

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