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We Interrupt This Newscast : How to Improve Local News and Win Ratings, Too

By: Rosenstiel, Tom.
Contributor(s): Just, Marion | Belt, Todd | Pertilla, Atiba | Dean, Walter | Chinni, Dante.
Material type: TextTextSeries: eBooks on Demand.Publisher: Cambridge : Cambridge University Press, 2007Description: 1 online resource (245 p.).ISBN: 9780511285349.Subject(s): Television broadcasting of newsGenre/Form: Electronic books.Additional physical formats: Print version:: We Interrupt This Newscast : How to Improve Local News and Win Ratings, TooDDC classification: 070.433 LOC classification: PN4888.T4 W37 2007ebOnline resources: Click here to view this ebook.
Contents:
Cover; Half-title; Title; Copyright; Contents; Acknowledgments; 1 A Prologue: What This Book Is For; 2 The Knowledge Base; 3 ''I-Teams'' and ''Eye Candy'': The Reality of Local TV News; 4 The Myths That Dominate Local TV News: The X-Structure and the Fallacy of the Hook-and-Hold Method of TV News; 5 The Magic Formula: How to Make TV That Viewers Will Watch; 6 Steps to Better Coverage; 7 Putting It All into Action: Techniques for Changing Newsroom Cultures; 8 The Road Ahead: The Future of Local TV News; APPENDIX A Design Team Members; APPENDIX B Quality Grading Criteria and Value Codes*
APPENDIX C Content Analysis Intercoder Reliability AnalysesAPPENDIX D Sample of Local TV News Stations; APPENDIX E 2005 Follow-up Study; Notes; References; Index
Summary: The main argument of this book is that local TV news can practice high-quality journalism without sacrificing commercial success.
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Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
PN4888.T4 W37 2007eb (Browse shelf) http://uttyler.eblib.com/patron/FullRecord.aspx?p=295748 Available EBL295748

Cover; Half-title; Title; Copyright; Contents; Acknowledgments; 1 A Prologue: What This Book Is For; 2 The Knowledge Base; 3 ''I-Teams'' and ''Eye Candy'': The Reality of Local TV News; 4 The Myths That Dominate Local TV News: The X-Structure and the Fallacy of the Hook-and-Hold Method of TV News; 5 The Magic Formula: How to Make TV That Viewers Will Watch; 6 Steps to Better Coverage; 7 Putting It All into Action: Techniques for Changing Newsroom Cultures; 8 The Road Ahead: The Future of Local TV News; APPENDIX A Design Team Members; APPENDIX B Quality Grading Criteria and Value Codes*

APPENDIX C Content Analysis Intercoder Reliability AnalysesAPPENDIX D Sample of Local TV News Stations; APPENDIX E 2005 Follow-up Study; Notes; References; Index

The main argument of this book is that local TV news can practice high-quality journalism without sacrificing commercial success.

Description based upon print version of record.

Reviews provided by Syndetics

CHOICE Review

Rosenstiel et al. present an ideal statistical study of a real problem, the failure of local television news to produce significant, meaningful journalism to the community. This is not a quick study for other academics. It is a straightforward attempt to influence television broadcasters. The work of a team of academics and news media professionals, the project entails content analysis of five years of local television broadcasts in more than 40 markets; surveying and showing how television news is programmed; gathering data on viewers' responses to various formats; and correlating findings with actual viewer behavior over time. The book proves conclusively that quality journalism will attract more viewers than flash-and-grab news stories. One cannot refute the data and analyses, and this model statistical study could serve media scholars and researchers. Whether it will accomplish its goal of improving local television news programs is doubtful. Dubious news reporting cannot all be assessed statistically. Television station owners and news producers rely on a tired formula that is easy to replicate daily and cheap to produce--one that will keep sufficient audience to make news profitable. For their part, television viewers accept fluff because it is entertaining, diverting, and fulfills their desire for consumption. Summing Up: Recommended. Graduate students, researchers, faculty, professionals. R. Cathcart emeritus, CUNY Queens College

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