We Interrupt This Newscast : How to Improve Local News and Win Ratings, Too
By: Rosenstiel, Tom.
Contributor(s): Just, Marion | Belt, Todd | Pertilla, Atiba | Dean, Walter | Chinni, Dante.Material type: TextSeries: eBooks on Demand.Publisher: Cambridge : Cambridge University Press, 2007Description: 1 online resource (245 p.).ISBN: 9780511285349.Subject(s): Television broadcasting of newsGenre/Form: Electronic books.Additional physical formats: Print version:: We Interrupt This Newscast : How to Improve Local News and Win Ratings, TooDDC classification: 070.433 LOC classification: PN4888.T4 W37 2007ebOnline resources: Click here to view this ebook.
|Item type||Current location||Call number||URL||Status||Date due||Barcode|
|Electronic Book||UT Tyler Online Online||PN4888.T4 W37 2007eb (Browse shelf)||http://uttyler.eblib.com/patron/FullRecord.aspx?p=295748||Available||EBL295748|
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Cover; Half-title; Title; Copyright; Contents; Acknowledgments; 1 A Prologue: What This Book Is For; 2 The Knowledge Base; 3 ''I-Teams'' and ''Eye Candy'': The Reality of Local TV News; 4 The Myths That Dominate Local TV News: The X-Structure and the Fallacy of the Hook-and-Hold Method of TV News; 5 The Magic Formula: How to Make TV That Viewers Will Watch; 6 Steps to Better Coverage; 7 Putting It All into Action: Techniques for Changing Newsroom Cultures; 8 The Road Ahead: The Future of Local TV News; APPENDIX A Design Team Members; APPENDIX B Quality Grading Criteria and Value Codes*
APPENDIX C Content Analysis Intercoder Reliability AnalysesAPPENDIX D Sample of Local TV News Stations; APPENDIX E 2005 Follow-up Study; Notes; References; Index
The main argument of this book is that local TV news can practice high-quality journalism without sacrificing commercial success.
Description based upon print version of record.