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Marketing Through Search Optimization.

By: Michael, Alex.
Contributor(s): Salter, Ben.
Material type: TextTextSeries: eBooks on Demand.Publisher: Hoboken : Taylor & Francis, 2012Edition: 2nd ed.Description: 1 online resource (239 p.).ISBN: 9780080556673.Subject(s): Internet marketingGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing Through Search OptimizationDDC classification: 658.8 | 658.8002854678 LOC classification: HF5415.1265Online resources: Click here to view this ebook.
Contents:
Front Cover; Marketing Through Search Optimization; Copyright Page; Contents; Acknowledgements; Introduction; Chapter 1: Introduction to search engine optimization; The history of search engines on the Web; Why do people search?; Finding out what people search for; So what's so great about being ranked highly?; Should you use an SEO consultancy or do it yourself?; White hat or black hat SEO?; Natural traffic; In conclusion; Chapter 2: How people search; Power searching; Personalization; Mobile search; Social Media Optimization; Weblogs; Chapter 3: Linking strategies and free listings
Free mass submission services - do they work?Free submission to major search engines; Building links; Increasing your link factor; Publishing an article; Building links to improve your search engine ranking; Automated link-building software - beware; Free-for-all links - a warning; Business directories; Which method should I use?; Weblog linking strategies; In conclusion; Chapter 4: Web crawlers and directories; Web crawlers; The root page advantage; Submitting to the major search engines; Directories; Chapter 5: Traffic and keyword tracking; How to research keywords for your website
Keywords' page placementKeyword research tools; Copywriting for search engine optimization; Web traffic tracking and analysis; SEO software; Chapter 6: The mobile Internet; The wireless revolution; Understanding the wireless world; Wireless technologies; Why have a WAP search engine?; Chapter 7: Page design and page architecture; Placement tips and page architecture; Entry pages; Site map; Help your target audiences; META tags; Make your site useful; Search engines and dynamic pages; In conclusion; Chapter 8: Building an effective WAP site; WAP and the mobile Internet; The WAP system
Mobile Internet design guidelinesTop tips for WAP; The XHTML Basic; Wireless Mark-up Language; WAP site developer tips; Top WAP sites; The long-term future of WAP; Chapter 9: Pay per click; Ad service functionality; Keywords and pay-per-click terms; Ad targeting and optimization; Categories; Chapter 10: Pay-per-click strategies; Google AdWords pay-per-click strategies; Appendix A: W3C Mobile Web Best Practices; Appendix B: Glossary of terms; Index
Summary: Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing search engine ranking will be the most important and cost-effective way of marketing your website, and customers use search engines more than any other method to locate websites.<BR id=""CRLF"
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Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
HF5415.1265 (Browse shelf) http://uttyler.eblib.com/patron/FullRecord.aspx?p=330099 Available EBL330099

Front Cover; Marketing Through Search Optimization; Copyright Page; Contents; Acknowledgements; Introduction; Chapter 1: Introduction to search engine optimization; The history of search engines on the Web; Why do people search?; Finding out what people search for; So what's so great about being ranked highly?; Should you use an SEO consultancy or do it yourself?; White hat or black hat SEO?; Natural traffic; In conclusion; Chapter 2: How people search; Power searching; Personalization; Mobile search; Social Media Optimization; Weblogs; Chapter 3: Linking strategies and free listings

Free mass submission services - do they work?Free submission to major search engines; Building links; Increasing your link factor; Publishing an article; Building links to improve your search engine ranking; Automated link-building software - beware; Free-for-all links - a warning; Business directories; Which method should I use?; Weblog linking strategies; In conclusion; Chapter 4: Web crawlers and directories; Web crawlers; The root page advantage; Submitting to the major search engines; Directories; Chapter 5: Traffic and keyword tracking; How to research keywords for your website

Keywords' page placementKeyword research tools; Copywriting for search engine optimization; Web traffic tracking and analysis; SEO software; Chapter 6: The mobile Internet; The wireless revolution; Understanding the wireless world; Wireless technologies; Why have a WAP search engine?; Chapter 7: Page design and page architecture; Placement tips and page architecture; Entry pages; Site map; Help your target audiences; META tags; Make your site useful; Search engines and dynamic pages; In conclusion; Chapter 8: Building an effective WAP site; WAP and the mobile Internet; The WAP system

Mobile Internet design guidelinesTop tips for WAP; The XHTML Basic; Wireless Mark-up Language; WAP site developer tips; Top WAP sites; The long-term future of WAP; Chapter 9: Pay per click; Ad service functionality; Keywords and pay-per-click terms; Ad targeting and optimization; Categories; Chapter 10: Pay-per-click strategies; Google AdWords pay-per-click strategies; Appendix A: W3C Mobile Web Best Practices; Appendix B: Glossary of terms; Index

Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing search engine ranking will be the most important and cost-effective way of marketing your website, and customers use search engines more than any other method to locate websites.<BR id=""CRLF"

Description based upon print version of record.

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