Normal view MARC view ISBD view

The Social Media MBA in Practice : An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy

By: Holloman, Christer.
Material type: TextTextSeries: eBooks on Demand.Publisher: Hoboken : Wiley, 2013Description: 1 online resource (319 p.).ISBN: 9781118524527.Subject(s): Internet marketing | Online social networks -- Economic aspects | Online social networks | Social media -- Economic aspects | Social mediaGenre/Form: Electronic books.Additional physical formats: Print version:: The Social Media MBA in Practice : An Essential Collection of Inspirational Case Studies to Influence your Social Media StrategyDDC classification: 658.8 | 658.872 LOC classification: HF5415.1265 .H65436 2013Online resources: Click here to view this ebook.
Contents:
Cover; Title page; Copyright page; Contents; Acknowledgements; Preface; Who is this book for?; How cases were selected; How the cases where developed; What's next?; Hall of Fame; Part I : Set-Up; 1: Nationwide - Creating Senior Leadership Buy-In; Executive summary; Overview; Key findings; Recommendations; Background; Interviewee; About Nationwide; Their social media strategy; 2: Honda - Creating a Centre of Excellence; Executive summary; Overview; Key findings; Recommendations; What you need to know; Background; Interviewee; About Honda; Their social media strategy
3: Cisco - Social Media Center of ExcellenceExecutive summary; Overview; Key findings; Recommendations; Background; Interviewees; About Cisco; Their social media strategy; Cisco's digital and social framework; Part II: Social Media Strategy; 4: Nokia - Delivering Social Media Strategy; Executive summary; Overview; Key findings; Recommendations; What you need to know; Background; Interviewee; About Nokia; Their social media strategy; 5: LivingSocial - Getting Social in B2B; Executive summary; Overview; Key findings; Recommendations; Background; Interviewee; About LivingSocial
Part III: Social by DepartmentAcross Departments; 6: Macmillan - Social Beyond Marketing; Executive summary; Overview; Key findings; Recommendations; What you need to now; Background; Interviewee; About Macmillan; 7: F5 - Social Across Departments; Executive summary; Overview; Key findings; Recommendations; What you need to know; Background; Interviewee; About F5; PR and Marketing; 8: Israel Foreign Office - Social in Hostile Environments; Executive summary; Overview; Key findings; Recommendations; What you need to know; Background; Interviewee
About the Arabic Public Diplomacy channels of the Israel Ministry of Foreign AffairsTheir social media strategy; 9: Confused.com - From Content to Profit; Executive summary; Overview; Key findings; Recommendations; What you need to know; The background; Interviewee; About Confused.com; Their social media strategy; 10: Xerox - Help Clients go Social; Executive summary; Overview; Key findings; Recommendations; What you need to know; Background; Interviewee; About Xerox; Their social media strategy; Sales; 11: ADP - B2B Selling; Executive summary; Overview; Key findings; Recommendations
What you need to knowBackground; Interviewee; Company overview; 12: Dell - Building Advocacy; Executive summary; Overview; Key findings; Recommendations; Background; Interviewee; About Dell; Their social media strategy; Social business strategy; Connecting with customers and influencers; 13: Play.com - Monetize Big Data; Executive summary; Overview; Key findings; Recommendations; What you need to know; Background; Interviewee; About Play.com; 14: Hobart - B2B Community Building; Executive summary; Overview; Key findings; Recommendations; What you need to know; Background; Interviewee
About Hobart
Summary: The inside information that marketers and social media practitioners have been dying to get their hands on...It seems like every day another self-appointed social media ""guru"" appears on the scene, offering to sell you his or her ""surefire"" cure for what ails you. Don't you think it's time you heard from the real experts-i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, this book provides you wi
Tags from this library: No tags from this library for this title. Log in to add tags.
Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
HF5415.1265 .H65436 2013 (Browse shelf) http://uttyler.eblib.com/patron/FullRecord.aspx?p=1469186 Available EBL1469186

Cover; Title page; Copyright page; Contents; Acknowledgements; Preface; Who is this book for?; How cases were selected; How the cases where developed; What's next?; Hall of Fame; Part I : Set-Up; 1: Nationwide - Creating Senior Leadership Buy-In; Executive summary; Overview; Key findings; Recommendations; Background; Interviewee; About Nationwide; Their social media strategy; 2: Honda - Creating a Centre of Excellence; Executive summary; Overview; Key findings; Recommendations; What you need to know; Background; Interviewee; About Honda; Their social media strategy

3: Cisco - Social Media Center of ExcellenceExecutive summary; Overview; Key findings; Recommendations; Background; Interviewees; About Cisco; Their social media strategy; Cisco's digital and social framework; Part II: Social Media Strategy; 4: Nokia - Delivering Social Media Strategy; Executive summary; Overview; Key findings; Recommendations; What you need to know; Background; Interviewee; About Nokia; Their social media strategy; 5: LivingSocial - Getting Social in B2B; Executive summary; Overview; Key findings; Recommendations; Background; Interviewee; About LivingSocial

Part III: Social by DepartmentAcross Departments; 6: Macmillan - Social Beyond Marketing; Executive summary; Overview; Key findings; Recommendations; What you need to now; Background; Interviewee; About Macmillan; 7: F5 - Social Across Departments; Executive summary; Overview; Key findings; Recommendations; What you need to know; Background; Interviewee; About F5; PR and Marketing; 8: Israel Foreign Office - Social in Hostile Environments; Executive summary; Overview; Key findings; Recommendations; What you need to know; Background; Interviewee

About the Arabic Public Diplomacy channels of the Israel Ministry of Foreign AffairsTheir social media strategy; 9: Confused.com - From Content to Profit; Executive summary; Overview; Key findings; Recommendations; What you need to know; The background; Interviewee; About Confused.com; Their social media strategy; 10: Xerox - Help Clients go Social; Executive summary; Overview; Key findings; Recommendations; What you need to know; Background; Interviewee; About Xerox; Their social media strategy; Sales; 11: ADP - B2B Selling; Executive summary; Overview; Key findings; Recommendations

What you need to knowBackground; Interviewee; Company overview; 12: Dell - Building Advocacy; Executive summary; Overview; Key findings; Recommendations; Background; Interviewee; About Dell; Their social media strategy; Social business strategy; Connecting with customers and influencers; 13: Play.com - Monetize Big Data; Executive summary; Overview; Key findings; Recommendations; What you need to know; Background; Interviewee; About Play.com; 14: Hobart - B2B Community Building; Executive summary; Overview; Key findings; Recommendations; What you need to know; Background; Interviewee

About Hobart

The inside information that marketers and social media practitioners have been dying to get their hands on...It seems like every day another self-appointed social media ""guru"" appears on the scene, offering to sell you his or her ""surefire"" cure for what ails you. Don't you think it's time you heard from the real experts-i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, this book provides you wi

Description based upon print version of record.

Author notes provided by Syndetics

<p>The author of Amazon bestseller The Social Media MBA , Christer Holloman, has been writing technology trend features for Sky News online the last three years, reaching over 7 million readers every month, and was previously the Head of Digital Product Development at The Times and The Sunday Times in London.</p> <p>Holloman is a popular keynote speaker with audiences ranging from business students to C-level executives and is frequently hired for conferences and corporate events around the world by clients such as Microsoft, VISA and Ogilvy.</p> <p>What makes him unique as a journalist and speaker is that he lives and breathes his topic as he regularly consults for major companies and tech start-ups on digital business development projects. That means he won't be providing theories but instead up to date hands-on advice that will inspire readers and delegates.</p> <p>Europe's largest regional newspaper The Evening Standard named Holloman one of London's most influential individuals within New Media. Christer Holloman is a member of the National Union of Journalists and holds a BSc in Business from the University of Umea, Sweden.</p> <p>For more information please visit http://www.holloman.info or to discuss possible speaking engagements email him directly contact@holloman.info or Google speaking agencies that represents him.</p>

There are no comments for this item.

Log in to your account to post a comment.