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Packaging boyhood : saving our sons from superheroes, slackers, and other media stereotypes / Lyn Mikel Brown, Sharon Lamb, and Mark Tappan.

By: Brown, Lyn Mikel, 1956-.
Contributor(s): Lamb, Sharon | Tappan, Mark B.
Material type: TextTextPublisher: New York : St. Martin's Press, 2009Edition: 1st ed.Description: xii, 340 p. ; 25 cm.ISBN: 9780312379391; 0312379390.Subject(s): Children's paraphernalia -- Marketing -- Social aspects -- United States | Boys -- United States -- Social conditions -- 21st century | Boys -- United States -- Psychology | Child consumers -- United States | Mass media and youth -- United StatesDDC classification: 339.4/7083410973
Contents:
Big, bold, and branded: what boys wear -- Super size me: what boys watch -- It's a guy thing: what boys read -- Do you hear what I hear?: what boys listen to -- Wanna play?: what boys do -- Rebel, resist, and refuse: conversations with our sons.
Review: "From the authors of Packaging Girlhood comes a look at the narrow version of boyhood that is sold to our sons - and what you can do about it. Today's media and marketers besiege boys with a steady diet of negative imagery that encourages slacking over studying, competition over teamwork, power over empowerment, and being cool over being yourself. From cartoons to videogames to Halloween costumes, boys are fed stereotypes about what it means to be a man, including messages about violence, risk taking, and perfecting an image of just not caring." "Straight from the mouths of more than six hundred boys surveyed from across the United States, the authors offer a look at what boys are watching, reading, hearing, and doing. Packaging Boyhood provides guidance on how to talk with your son about these troubling images and offers the tools and information you need to help him resist these stereotypes and be his unique self."--BOOK JACKET.
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Item type Current location Call number Status Date due Barcode
Book University of Texas At Tyler
Stacks - 3rd Floor
HD9970.5.C483 U635 2009 (Browse shelf) Available 0000002152601

Includes bibliographical references and index.

Big, bold, and branded: what boys wear -- Super size me: what boys watch -- It's a guy thing: what boys read -- Do you hear what I hear?: what boys listen to -- Wanna play?: what boys do -- Rebel, resist, and refuse: conversations with our sons.

"From the authors of Packaging Girlhood comes a look at the narrow version of boyhood that is sold to our sons - and what you can do about it. Today's media and marketers besiege boys with a steady diet of negative imagery that encourages slacking over studying, competition over teamwork, power over empowerment, and being cool over being yourself. From cartoons to videogames to Halloween costumes, boys are fed stereotypes about what it means to be a man, including messages about violence, risk taking, and perfecting an image of just not caring." "Straight from the mouths of more than six hundred boys surveyed from across the United States, the authors offer a look at what boys are watching, reading, hearing, and doing. Packaging Boyhood provides guidance on how to talk with your son about these troubling images and offers the tools and information you need to help him resist these stereotypes and be his unique self."--BOOK JACKET.

Reviews provided by Syndetics

Library Journal Review

In 2006, education professor Brown and psychologist Sharon Lamb wrote Packaging Girlhood, which LJ called "an excellent first purchase." Now, with Mark Tappan (education, Colby Coll.), they address how media stereotypes affect boys' identity, showing how boys are at risk of identifying male success with pastiches such as "tough-guy aggression, top-dog personas and cool-guy indifference." Believing the devil is in the details, they comb through cartoons, video games, movies, clothing, books, and so on to analyze the media climate and advise parents on countering the prevalent messages of power and competition. Paired with Larson's Watch It (see below) and Packaging Girlhood, these are three solid assets in a media literacy collection. Also for readers of such titles as William Pollack's Real Boys and Anthony Rao's The Way of Boys.-Julianne J. Smith, Ypsilanti Dist. Lib., MI (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Author notes provided by Syndetics

<p>LYN MIKEL BROWN, ED.D., Professor of Education at Colby College, is the author of Girlfighting and Raising Their Voices . SHARON LAMB, ED.D., Professor of Psychology at Saint Michael's College, is the author of The Secret Lives of Girls and Sex, Therapy, and Kids . MARK TAPPAN, ED.D., Professor of Education at Colby College, writes about boys' development and education, and conducts workshops for parents and teachers on the impact of media on boys.</p>

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