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CIM Coursebook 01/02 Management Information for Marketing Decisions.

By: Axelby, Graham.
Material type: TextTextSeries: eBooks on Demand.Publisher: Hoboken : Taylor and Francis, 2013Description: 1 online resource (222 p.).ISBN: 9781136006500.Genre/Form: Electronic books.Additional physical formats: Print version:: CIM Coursebook 01/02 Management Information for Marketing DecisionsOnline resources: Click here to view this ebook.
Contents:
Cover; Management Information for Marketing Decisions2001-2002; Title Page; Copyright Page; Table of Contents; Unit 1 Management Information Systems - basic concepts; Introduction; Why information systems are necessary; The management information system and its components.; Problems of an MIS; Systems theory; The MIS and the MkIS; Characteristics of an information system; Unit 2 Information and communication technologies supporting marketing decisions; Key components of the management information system and the marketing information system; Problems in marketing information systems
Choice of information and communication technologiesComputer software; Data input; Storage; Computer hardware; Networks; Internet; Security; Outputs; Application of ICT solutions to marketing management decisions; How ICTs assist in a number of applications; Unit 3 Forecasting methods and tools used in decision-making; Understand the need and importance of forecasting; Types of forecasting; Choice of forecasting method/technique; Forecasting steps; Forecasting methods and techniques; Quantitative forecasting techniques; Qualitative forecasting techniques; Forecasts and budgets
Unit 4 Marginal costing and break-even analysisIntroduction; Key areas of use of marginal costing; Limiting factors; Issues that can be addressed by break-even analysis (CVP); Compute the break-even point and understand what it means; Confirmation; Operating leverage; Margin of safety; Break-even graphs; Unit 5 Effect of overheads on marketing decisions, activity based costing, activity based management; The scope of overhead absorption; The process of overhead absorption
Application of overheads in pricing, output, promotion, distribution, product development, marketing entry and marketing expansionDevelopment of activity based costing; Development of activity based management; Unit 6 Pricing; Role of pricing in organizations; Markets of pricing products and services; Methods of external pricing; Pricing strategies; Product life cycle; Unit 7 Product profitability, ratio analysis, financial impacts of marketing decisions; Analysis of profit and loss statement; Financial statements; Purpose of ratios; Analysis of the ratios; Limitations of ratios
Other performance measuresUnit 8 Budgeting, standard costing; Strategic planning, management control, operational control; Types of budget; Cash budgets; Standard costing; Unit 9 Capital budgeting; Capital budgeting; Difference between capital and revenue budgeting; Role of the marketing function in capital budgeting; Investment appraisal techniques; Applications; Sensitivity and risk; Post completion audit; Unit 10 Marketing research information applied to marketing decisions; Marketing intelligence; Internal records; Marketing research
Identify the marketing problem, define the research objectives
Summary: 'Management Information for Marketing Decisions 2001-2002' is a specifically tailored coursebook for students undertaking the Management Information for Marketing Decisions module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study t
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Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
HD9580.U5 A945 2013 (Browse shelf) http://uttyler.eblib.com/patron/FullRecord.aspx?p=1517556 Available EBL1517556

Cover; Management Information for Marketing Decisions2001-2002; Title Page; Copyright Page; Table of Contents; Unit 1 Management Information Systems - basic concepts; Introduction; Why information systems are necessary; The management information system and its components.; Problems of an MIS; Systems theory; The MIS and the MkIS; Characteristics of an information system; Unit 2 Information and communication technologies supporting marketing decisions; Key components of the management information system and the marketing information system; Problems in marketing information systems

Choice of information and communication technologiesComputer software; Data input; Storage; Computer hardware; Networks; Internet; Security; Outputs; Application of ICT solutions to marketing management decisions; How ICTs assist in a number of applications; Unit 3 Forecasting methods and tools used in decision-making; Understand the need and importance of forecasting; Types of forecasting; Choice of forecasting method/technique; Forecasting steps; Forecasting methods and techniques; Quantitative forecasting techniques; Qualitative forecasting techniques; Forecasts and budgets

Unit 4 Marginal costing and break-even analysisIntroduction; Key areas of use of marginal costing; Limiting factors; Issues that can be addressed by break-even analysis (CVP); Compute the break-even point and understand what it means; Confirmation; Operating leverage; Margin of safety; Break-even graphs; Unit 5 Effect of overheads on marketing decisions, activity based costing, activity based management; The scope of overhead absorption; The process of overhead absorption

Application of overheads in pricing, output, promotion, distribution, product development, marketing entry and marketing expansionDevelopment of activity based costing; Development of activity based management; Unit 6 Pricing; Role of pricing in organizations; Markets of pricing products and services; Methods of external pricing; Pricing strategies; Product life cycle; Unit 7 Product profitability, ratio analysis, financial impacts of marketing decisions; Analysis of profit and loss statement; Financial statements; Purpose of ratios; Analysis of the ratios; Limitations of ratios

Other performance measuresUnit 8 Budgeting, standard costing; Strategic planning, management control, operational control; Types of budget; Cash budgets; Standard costing; Unit 9 Capital budgeting; Capital budgeting; Difference between capital and revenue budgeting; Role of the marketing function in capital budgeting; Investment appraisal techniques; Applications; Sensitivity and risk; Post completion audit; Unit 10 Marketing research information applied to marketing decisions; Marketing intelligence; Internal records; Marketing research

Identify the marketing problem, define the research objectives

'Management Information for Marketing Decisions 2001-2002' is a specifically tailored coursebook for students undertaking the Management Information for Marketing Decisions module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study t

Description based upon print version of record.

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