Global Consumer Behavior.
By: Ammi, Chantal.Material type: TextSeries: eBooks on Demand.ISTE: Publisher: Hoboken : Wiley, 2013Description: 1 online resource (314 p.).ISBN: 9780470394861.Subject(s): Consumer behavior -- Cross-cultural studies | Consumer behavior | Consumers -- Social aspects | Internet marketingGenre/Form: Electronic books.Additional physical formats: Print version:: Global Consumer BehaviorDDC classification: 658.8/342 | 658.8342 LOC classification: HF5415.32 .G548 2007Online resources: Click here to view this ebook.
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|Electronic Book||UT Tyler Online Online||HF5415.32 .G548 2007 (Browse shelf)||http://uttyler.eblib.com/patron/FullRecord.aspx?p=700762||Available||EBL700762|
Cover; Title page; Copyright; Introduction; PART 1: Topics of Themes; Chapter 1: E-Travel Agents Selling to Ethnic Customers; Chapter 2: Local Advertising over the Product Life Cycle: The Product-Consumer Relationship in the International Context; Chapter 3: Culture and Diversity: A New Approach of Management; Chapter 4: Is Behavior Prone to Social Influence?; PART 2: Applications at the National Level; Chapter 5: The Gender Approach to Understanding Time-Saving Durables Buying: Tunisian Women in 2000; Chapter 6: The Cultural Impact on Changes in Consumption: Lithuania and Bulgaria
Chapter 7: Country of Origin: Perceptions and Attitudes of Portuguese ConsumersChapter 8: Consumer Shopping Behavior Online: The Case of Spanish Web Users; Chapter 9: The New, Improved, Indian Consumer; Chapter 10: Globalization and Consumer Behavior: A Case Study of Cell Phone Owners in India; Chapter 11: Factors Affecting Technology Adoption in India: A Consumer-Based View; Chapter 12: Chinese Culture and Chinese Consumer Behavior; Chapter 13: Modeling the Indicators of Purchasing Behavior Toward Counterfeits: An Exploratory Study in China; List of Authors; Index
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader's knowledge - especially from a multidisciplinary perspective rather than from an individual functional perspective - of international consumer behaviour. It also explores the role of globalization in the evolving world of
Description based upon print version of record.