Pachangas : borderlands music, U.S. politics, and transnational marketing / by Margaret E. Dorsey.Material type: TextSeries: JSTOR eBooks.Publisher: Austin : University of Texas Press, c2006Edition: 1st ed.Description: 1 online resource (x, 235 p.) : ill.Content type: text Media type: computer Carrier type: online resourceISBN: 0292796269 (electronic bk.); 9780292796263 (electronic bk.).Subject(s): Campaign funds -- Texas | Business and politics -- Texas, South | Corporate sponsorship -- Texas, South | Festivals -- Texas, South | Texas, South -- Social life and customsAdditional physical formats: Print version:: Pachangas.DDC classification: 324.7/8/09764 LOC classification: JK1991.5.T4 | D67 2006Online resources: Click here to view this ebook.
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|Electronic Book||UT Tyler Online Online||JK1991.5.T4 D67 2006 (Browse shelf)||https://ezproxy.uttyler.edu/login?url=http://www.jstor.org/stable/10.7560/706903||Available||ocm70053493|
Includes bibliographical references (p. -222) and index.
Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.
Description based on print version record.
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