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Pachangas : borderlands music, U.S. politics, and transnational marketing / by Margaret E. Dorsey.

By: Dorsey, Margaret E. (Margaret Ellen), 1973-.
Material type: TextTextSeries: JSTOR eBooks.Publisher: Austin : University of Texas Press, c2006Edition: 1st ed.Description: 1 online resource (x, 235 p.) : ill.Content type: text Media type: computer Carrier type: online resourceISBN: 0292796269 (electronic bk.); 9780292796263 (electronic bk.).Subject(s): Campaign funds -- Texas | Business and politics -- Texas, South | Corporate sponsorship -- Texas, South | Festivals -- Texas, South | Texas, South -- Social life and customsAdditional physical formats: Print version:: Pachangas.DDC classification: 324.7/8/09764 LOC classification: JK1991.5.T4 | D67 2006Online resources: Click here to view this ebook.
Contents:
Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.
Action note: digitized 2010 committed to preserve
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Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
JK1991.5.T4 D67 2006 (Browse shelf) https://ezproxy.uttyler.edu/login?url=http://www.jstor.org/stable/10.7560/706903 Available ocm70053493

Includes bibliographical references (p. [207]-222) and index.

Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.

Description based on print version record.

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Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL

http://purl.oclc.org/DLF/benchrepro0212

digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL

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