Normal view MARC view ISBD view

Making up the difference : women, beauty, and direct selling in Ecuador / Erynn Masi de Casanova.

By: Casanova, Erynn Masi de, 1977-.
Material type: TextTextSeries: JSTOR eBooks.Louann Atkins Temple women & culture series: bk. 25.Publisher: Austin : University of Texas Press, c2011Edition: 1st ed.Description: 1 online resource (xix, 239 p.) : ill.ISBN: 9780292734838 (electronic bk.); 0292734832 (electronic bk.).Subject(s): Direct selling -- Ecuador | Women -- Employment -- Ecuador | Women -- Ecuador -- Economic conditions | Cosmetics industry -- EcuadorAdditional physical formats: Print version:: Making up the difference.DDC classification: 381/.456685509866 Online resources: Click here to view this ebook.
Contents:
pt. 1. Gender relations : women, men, and work -- pt. 2. The look : images of beauty, professionalism, and success -- pt. 3. Direct selling in context : careers and consumption.
Summary: Globalization and economic restructuring have decimated formal jobs in developing countries, pushing many women into informal employment such as direct selling of cosmetics, perfume, and other personal care products as a way to "make up the difference" between household income and expenses. In Ecuador, with its persistent economic crisis and few opportunities for financially and personally rewarding work, women increasingly choose direct selling as a way to earn income by activating their social networks. While few women earn the cars and trips that are iconic prizes in the direct selling organization, many use direct selling as part of a set of household survival strategies. n this first in-depth study of a cosmetics direct selling organization in Latin America, Erynn Masi de Casanova explores women's identities as workers, including their juggling of paid work and domestic responsibilities, their ideas about professional appearance, and their strategies for collecting money from customers. Focusing on women who work for the country's leading direct selling organization, she offers fascinating portraits of the everyday lives of women selling personal care products in Ecuador's largest city, Guayaquil. Addressing gender relations (including a look at men's direct and indirect involvement), the importance of image, and the social and economic context of direct selling, Casanova challenges assumptions that this kind of flexible employment resolves women's work/home conflicts and offers an important new perspective on women's work in developing countries.
Tags from this library: No tags from this library for this title. Log in to add tags.
Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
HF5438.25 .C3646 2011 (Browse shelf) https://ezproxy.uttyler.edu/login?url=http://www.jstor.org/stable/10.7560/723863 Available ocn741751216

Includes bibliographical references (p. 221-228) and index.

pt. 1. Gender relations : women, men, and work -- pt. 2. The look : images of beauty, professionalism, and success -- pt. 3. Direct selling in context : careers and consumption.

Description based on print version record.

Globalization and economic restructuring have decimated formal jobs in developing countries, pushing many women into informal employment such as direct selling of cosmetics, perfume, and other personal care products as a way to "make up the difference" between household income and expenses. In Ecuador, with its persistent economic crisis and few opportunities for financially and personally rewarding work, women increasingly choose direct selling as a way to earn income by activating their social networks. While few women earn the cars and trips that are iconic prizes in the direct selling organization, many use direct selling as part of a set of household survival strategies. n this first in-depth study of a cosmetics direct selling organization in Latin America, Erynn Masi de Casanova explores women's identities as workers, including their juggling of paid work and domestic responsibilities, their ideas about professional appearance, and their strategies for collecting money from customers. Focusing on women who work for the country's leading direct selling organization, she offers fascinating portraits of the everyday lives of women selling personal care products in Ecuador's largest city, Guayaquil. Addressing gender relations (including a look at men's direct and indirect involvement), the importance of image, and the social and economic context of direct selling, Casanova challenges assumptions that this kind of flexible employment resolves women's work/home conflicts and offers an important new perspective on women's work in developing countries.

There are no comments for this item.

Log in to your account to post a comment.