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The listener's voice : early radio and the American public / Elena Razlogova.

By: Razlogova, Elena.
Material type: TextTextSeries: JSTOR eBooks.Publisher: Philadelphia, Pa. : University of Pennsylvania Press, 2011Description: 1 online resource (224 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9780812208498 (electronic bk.); 0812208498 (electronic bk.).Subject(s): Radio audiences -- United States -- History -- 20th century | Radio broadcasting -- United States -- History -- 20th century | United States -- Social conditions -- 1918-1932 | United States -- Social conditions -- 1933-1945Additional physical formats: Print version:: No titleDDC classification: 384.5 Online resources: Click here to view this ebook.
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Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
HE8697.25.U6 (Browse shelf) Available ocn822655786

Description based on print version record.

Reviews provided by Syndetics


Razlogova (history, Concordia Univ., Montreal) details how listeners--among them boxing fans, housewives, black government clerks, high schoolers--helped shape radio during its golden age (1920-50). Listeners guided radio producers in the development of the emerging medium before the advent of sophisticated audience studies. Listeners helped with radio's expansion, with the establishment of its several genres, and with radio's social operations. The author discusses squatter stations, radio-tube bootleggers, the emergence of the Federal Radio Commission, the role of listener magazines, radio serials/soap operas, and the development of the "top 40" format, and she argues that broadcasters relied on the concept of reciprocity from listeners for feedback to improve the emerging medium. Razlogova's study is well written and well documented, the latter evidenced by the almost 35 pages of endnotes. She reveals numerous pieces of radio history, including personal accounts, that others have overlooked. A good supplementary read for those interested in American history, mass communication, or media history. Summing Up: Recommended. Upper-division undergraduates; graduate students. R. Ray Mississippi State University

Author notes provided by Syndetics

Elena Razlogova is Associate Professor of History at Concordia University in Montreal.

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