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Advanced Social Media Marketing : How to Lead, Launch, and Manage a Successful Social Media Program

By: Funk, Tom.
Material type: TextTextSeries: eBooks on Demand.Publisher: Dordrecht : Springer, 2014Description: 1 online resource (246 p.).ISBN: 9781430244080.Subject(s): Internet advertising | Internet marketing | Online social networks | Social mediaGenre/Form: Electronic books.Additional physical formats: Print version:: Advanced Social Media Marketing : How to Lead, Launch, and Manage a Successful Social Media ProgramDDC classification: 658.8 | 658.8/72 | 658.872 LOC classification: HF6146.I58Online resources: Click here to view this ebook.
Contents:
Contents; The Business Case; The Power of Social Media; Beloved Brands Thrive in Social Media; Leveraging the Network Effect; Three Vital Ingredients and "Social Proof"; Setting Goals and Tactics; Customer Service 2.0; How to Calculate Social Media ROI; The Other ROI: Risk of Ignoring; Summary; Best Practices; What's the Big Idea?; Social Media Strategy; One Channel, Many Functions; Listening; Planning; Community Management; Pursuing and Cultivating "Influentials"; Promoting Your Online Community; Tapping the Network Effect; Be Remarkable; Summary; The Platforms; Social Media Market Share
Engagement vs. MarketingFacebook; Twitter; Google+; LinkedIn; YouTube; Pinterest; Foursquare; Niche Networks; Proprietary Networks; Blogging; Mobile; Summary; Advertising and Promotion; Your Social Ad Budget; Goals and Tests: Where Are Social Ad Dollars Going?; Measure Results-and Rebalance; Combatting Social Media Fatigue; Promotion and "Earned Media"; Don't Go There; Summary; Facebook Advertising; Managing Your Facebook Ads; Marketplace Ads; External URLs; Facebook Object Ads; Page Post Ads; Sponsored Stories; Promoted Posts; Adding Social Activity to Ads; Targeting; CPC or CPM?
Create Facebook Ads That WorkLocal Businesses: Facebook Offers; Facebook Sponsored Search Results; Remarketing with Facebook Exchange; Custom Audiences; Action Spec Targeting; Facebook Premium Ads; Going Mobile; The New Stuff; Do Facebook Ads Really Work?; Summary; Advertising on Twitter and Other Networks; Twitter; Promoted Accounts, Tweets, and Trends; Interest-Targeting on Twitter; YouTube; YouTube Video Remarketing; Brand Channels; Home-Page and Display Advertising; LinkedIn; Google+; StumbleUpon; Yelp; TripAdvisor; Other Platforms; Summary; Operations; Who Owns Social Media?
Planning Your Social Media ProgramBudget Accurately; Social Media Certification; Basic Documents You Need; Publishing Management; Building Your Social Media Dream Team; Choosing a Social Media Agency; Technology Infrastructure; Hardware; Software; Monitoring Tools; Publishing and Management Tools; Ad-Management Tools; Campaign Platforms; Analytics Platforms; Damage Control; Your Social Media Command Center; Summary; Measuring Success; What Are Your Goals?; What Is a Facebook Fan Really Worth?; Social Media Analytics; Tools for Social Media Analytics; Your Online Community; Facebook Insights
Your Brand in the Social SphereImpact on Your Online Business; Impact on Your Offline Business; Brand Engagement Metrics; Social Media Software; HootSuite; Radian6; Other Platforms; It's Only Anecdotal…; Anointing Your Influentials; Summary; Advanced Social Media Campaigns; How the Network Effect Can Turbocharge Your Marketing; Advocacy and Social Marketing Platforms; BuddyMedia; ePrize; Extole; Offerpop; Social Annex; SocialTwist; ShopSocially; Vitrue; Wildfire; To Discount, or Not to Discount?; Sweepstakes Promotions; Contests and Voting; Gamification; Tab Development; Charitable Campaigns
Buzz: Word of Mouth, Promotion, and Going Viral
Summary: They are laborers, soldiers, refugees, and orphans. In areas of the world torn by poverty, disease, and war, millions of children are invisible victims, deprived of home, family, and basic human rights. Their chances for a stable adult life are extremely slim.The powerful interdisciplinary volume Vulnerable Children brings a global child-rights perspective to the lives of indigenous, refugee, and minority children in and from?crisis-prone regions. Focusing on self-determination, education, security, health, and related issues, an international panel of scholars examines the structural and poli
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Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
HF6146.I58 (Browse shelf) http://uttyler.eblib.com/patron/FullRecord.aspx?p=1694147 Available EBL1694147

Contents; The Business Case; The Power of Social Media; Beloved Brands Thrive in Social Media; Leveraging the Network Effect; Three Vital Ingredients and "Social Proof"; Setting Goals and Tactics; Customer Service 2.0; How to Calculate Social Media ROI; The Other ROI: Risk of Ignoring; Summary; Best Practices; What's the Big Idea?; Social Media Strategy; One Channel, Many Functions; Listening; Planning; Community Management; Pursuing and Cultivating "Influentials"; Promoting Your Online Community; Tapping the Network Effect; Be Remarkable; Summary; The Platforms; Social Media Market Share

Engagement vs. MarketingFacebook; Twitter; Google+; LinkedIn; YouTube; Pinterest; Foursquare; Niche Networks; Proprietary Networks; Blogging; Mobile; Summary; Advertising and Promotion; Your Social Ad Budget; Goals and Tests: Where Are Social Ad Dollars Going?; Measure Results-and Rebalance; Combatting Social Media Fatigue; Promotion and "Earned Media"; Don't Go There; Summary; Facebook Advertising; Managing Your Facebook Ads; Marketplace Ads; External URLs; Facebook Object Ads; Page Post Ads; Sponsored Stories; Promoted Posts; Adding Social Activity to Ads; Targeting; CPC or CPM?

Create Facebook Ads That WorkLocal Businesses: Facebook Offers; Facebook Sponsored Search Results; Remarketing with Facebook Exchange; Custom Audiences; Action Spec Targeting; Facebook Premium Ads; Going Mobile; The New Stuff; Do Facebook Ads Really Work?; Summary; Advertising on Twitter and Other Networks; Twitter; Promoted Accounts, Tweets, and Trends; Interest-Targeting on Twitter; YouTube; YouTube Video Remarketing; Brand Channels; Home-Page and Display Advertising; LinkedIn; Google+; StumbleUpon; Yelp; TripAdvisor; Other Platforms; Summary; Operations; Who Owns Social Media?

Planning Your Social Media ProgramBudget Accurately; Social Media Certification; Basic Documents You Need; Publishing Management; Building Your Social Media Dream Team; Choosing a Social Media Agency; Technology Infrastructure; Hardware; Software; Monitoring Tools; Publishing and Management Tools; Ad-Management Tools; Campaign Platforms; Analytics Platforms; Damage Control; Your Social Media Command Center; Summary; Measuring Success; What Are Your Goals?; What Is a Facebook Fan Really Worth?; Social Media Analytics; Tools for Social Media Analytics; Your Online Community; Facebook Insights

Your Brand in the Social SphereImpact on Your Online Business; Impact on Your Offline Business; Brand Engagement Metrics; Social Media Software; HootSuite; Radian6; Other Platforms; It's Only Anecdotal…; Anointing Your Influentials; Summary; Advanced Social Media Campaigns; How the Network Effect Can Turbocharge Your Marketing; Advocacy and Social Marketing Platforms; BuddyMedia; ePrize; Extole; Offerpop; Social Annex; SocialTwist; ShopSocially; Vitrue; Wildfire; To Discount, or Not to Discount?; Sweepstakes Promotions; Contests and Voting; Gamification; Tab Development; Charitable Campaigns

Buzz: Word of Mouth, Promotion, and Going Viral

They are laborers, soldiers, refugees, and orphans. In areas of the world torn by poverty, disease, and war, millions of children are invisible victims, deprived of home, family, and basic human rights. Their chances for a stable adult life are extremely slim.The powerful interdisciplinary volume Vulnerable Children brings a global child-rights perspective to the lives of indigenous, refugee, and minority children in and from?crisis-prone regions. Focusing on self-determination, education, security, health, and related issues, an international panel of scholars examines the structural and poli

Description based upon print version of record.

Author notes provided by Syndetics

Tom Funk has been involved in ecommerce and online marketing since the'emergence of the commercial internet in the mid 1990s. A senior marketing manager'at Green Mountain Coffee Roasters,?he'has a wealth of experience in social media, online advertising, website usability, and more, Tom is a frequent speaker at industry conferences and events.'His previous books include Web 2.0 and Social Media Playbook for Business.

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