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Turning Right in the Sixties : The Conservative Capture of the GOP

By: Brennan, Mary C.
Material type: TextTextSeries: eBooks on Demand.Publisher: Chapel Hill : The University of North Carolina Press, 1995Edition: 1.Description: 1 online resource (385 p.).ISBN: 9780807860564.Subject(s): Conservatism -- United States | Republican Party (U.S. : 1854- ) | United States -- Politics and government -- 1945-1989Genre/Form: Electronic books.Additional physical formats: Print version:: Turning Right in the Sixties : The Conservative Capture of the GOPDDC classification: 324.2734/09046 | 324.27340904 LOC classification: JC573.2.U6 B74Online resources: Click here to view this ebook.
Contents:
Cover Page; TURNING RIGHT IN THE SIXTIES; Copyright Page; Dedication; CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION; 1. AN UNEASY ALLIANCE; 2. CHALLENGING THE POLITICS OF CONSENSUS; 3. PROBLEMS AND SOLUTIONS; 4. SEIZING THE MOMENT; 5. BAPTISM BY FIRE; 6. BIDING THEIR TIME; 7. VICTORY?; CONCLUSION; NOTES; BIBLIOGRAPHY; INDEX
Summary: Turning Right in the Sixties: The Conservative Capture of the GOP
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JC573.2.U6 B74 (Browse shelf) http://uttyler.eblib.com/patron/FullRecord.aspx?p=880062 Available EBL880062

Cover Page; TURNING RIGHT IN THE SIXTIES; Copyright Page; Dedication; CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION; 1. AN UNEASY ALLIANCE; 2. CHALLENGING THE POLITICS OF CONSENSUS; 3. PROBLEMS AND SOLUTIONS; 4. SEIZING THE MOMENT; 5. BAPTISM BY FIRE; 6. BIDING THEIR TIME; 7. VICTORY?; CONCLUSION; NOTES; BIBLIOGRAPHY; INDEX

Turning Right in the Sixties: The Conservative Capture of the GOP

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Brennan tells how a stodgy lunatic conservative fringe transformed itself into a sophisticated, victorious movement. She asserts that conservatives learned lessons from the 1964 Goldwater fiasco. These "untutored conservatives" moderated their tactics without surrendering their principles by constructing a political apparatus with a national and grassroots communications network. Brennan notes the importance of direct-mail techniques, youth organizations, newsletters, right-wing journalists, and conservative commentators. New political action committees and conservative think tanks provided money and ideas. Brennan attributes the conservatives' success to minimizing internal differences while refusing to accommodate fringe groups. Conservatives marched to victory because they shed their "crackpot" image and worked within the Repuplican Party. Moving from foundations laid by Goldwater and Nixon, Reagan linked capitalism to morality and democracy, forming a broad-based movement. Brennan admits that circumstances (student and civil rights unrest, failure in Vietnam, Watergate, and the weakness of Jimmy Carter) aided the conservatives. Brennan weeds through the forest of groups, movements, candidates, and elections to provide a clear, uncomplicated story of how conservatives moved from the ashes of defeat in 1964 to control over the Republican Party and the White House. General; academic. M. S. Power Arkansas State University

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