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Manipulating Images : World War II Mobilization of Women through Magazine Advertising

By: Adkins Covert, Tawnya J.
Material type: TextTextSeries: eBooks on Demand.Lexington Studies in Political Communication: Publisher: Lanham : Lexington Books, 2011Description: 1 online resource (198 p.).ISBN: 9780739169261.Subject(s): Advertising, Magazine -- United States -- History -- 20th century | Women -- United States -- History -- 20th century | Women in advertising -- United States -- History -- 20th century | Women in mass media -- History -- 20th century | World War, 1939-1945 -- Women -- United StatesGenre/Form: Electronic books.Additional physical formats: Print version:: Manipulating Images : World War II Mobilization of Women through Magazine AdvertisingDDC classification: 940.53/1 | 940.531 Online resources: Click here to view this ebook.
Contents:
MANIPULATING IMAGES; Acknowledgments; Introduction; Chapter 1; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 7; Bibliography; Index; About the Author
Summary: Manipulating Images: World War II Mobilization of Women through Magazine Advertising explores gendered and class-based representations of American women in women''s magazine advertisements published during the period surrounding the Second World War. Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women. The unique circumstances of the Second World War provide a window where the continuous, but normally implicit interactions among the social forces which construct class-differentiated gendered expectations for women in society are revealed, recorded, and made accessible for study. During this period, the federal government altered the prevailing media representations of women and women''s roles in response to widespread labor shortages stemming from the movement of male workers into the armed forces and increased demand for military and consumer goods. The advertising industry, business leaders, and media representatives cooperated with the federal government in the creation of labor mobilization and other wartime campaigns.
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Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
HQ1420 .A64 2011 (Browse shelf) http://uttyler.eblib.com/patron/FullRecord.aspx?p=1658992 Available EBL1658992

MANIPULATING IMAGES; Acknowledgments; Introduction; Chapter 1; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 7; Bibliography; Index; About the Author

Manipulating Images: World War II Mobilization of Women through Magazine Advertising explores gendered and class-based representations of American women in women''s magazine advertisements published during the period surrounding the Second World War. Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women. The unique circumstances of the Second World War provide a window where the continuous, but normally implicit interactions among the social forces which construct class-differentiated gendered expectations for women in society are revealed, recorded, and made accessible for study. During this period, the federal government altered the prevailing media representations of women and women''s roles in response to widespread labor shortages stemming from the movement of male workers into the armed forces and increased demand for military and consumer goods. The advertising industry, business leaders, and media representatives cooperated with the federal government in the creation of labor mobilization and other wartime campaigns.

Description based upon print version of record.

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