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Anita Roddick.

By: Paprocki, Sherry Beck.
Material type: TextTextSeries: eBooks on Demand.Women of Achievement: Publisher: New York : Infobase Publishing, 2010Description: 1 online resource (121 p.).ISBN: 9781438134734.Subject(s): Body Shop (Firm) - History | Businesswomen - Great Britain | Cosmetics industry - Great Britain - History | Roddick, AnitaGenre/Form: Electronic books.Additional physical formats: Print version:: Anita Roddick: EntrepreneurDDC classification: 381/.4566855092 Online resources: Click here to view this ebook.
Contents:
Cover; Contents; 1: A Global Concern; 2: Growing Up Entrepreneurial; 3: Adventures with Gordon; 4: The Body Shop Opens; 5: Creating the Story; 6: The Body Shop Goes Public; 7: Being Green; 8: Big Changes; Chronology; Notes; Bibliography; Further Resources; Picture Credits; Index; About the Author
Summary: Anita Roddick is credited with being one of the first business leaders to focus on environmental concerns, never missing an opportunity to use natural products to boost her company''s success. An environmentalist and a social activist, Roddick founded The Body Shop in 1976. Although she initially struggled because banks would not take her seriously when she asked for loans, she later built a billion-dollar business while sticking to her unique set of principles. Today, The Body Shop is one of the largest cosmetic franchises in the world. Read about this remarkable dynamo of a woman in Anita Roddick: Entrepreneur, which features vivid photographs, informative sidebars, a chronology, further reading suggestions, and an index.
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Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
HD9970.5.C672R63 2010 (Browse shelf) http://uttyler.eblib.com/patron/FullRecord.aspx?p=592620 Available EBL592620

Cover; Contents; 1: A Global Concern; 2: Growing Up Entrepreneurial; 3: Adventures with Gordon; 4: The Body Shop Opens; 5: Creating the Story; 6: The Body Shop Goes Public; 7: Being Green; 8: Big Changes; Chronology; Notes; Bibliography; Further Resources; Picture Credits; Index; About the Author

Anita Roddick is credited with being one of the first business leaders to focus on environmental concerns, never missing an opportunity to use natural products to boost her company''s success. An environmentalist and a social activist, Roddick founded The Body Shop in 1976. Although she initially struggled because banks would not take her seriously when she asked for loans, she later built a billion-dollar business while sticking to her unique set of principles. Today, The Body Shop is one of the largest cosmetic franchises in the world. Read about this remarkable dynamo of a woman in Anita Roddick: Entrepreneur, which features vivid photographs, informative sidebars, a chronology, further reading suggestions, and an index.

Description based upon print version of record.

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