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Corporate Social Responsibility and Alcohol : The Need and Potential for Partnership

By: Grant, Marcus.
Contributor(s): O'Connor, Joyce.
Material type: TextTextSeries: eBooks on Demand.ICAP Series on Alcohol in Society: Publisher: Florence : Taylor and Francis, 2014Description: 1 online resource (237 p.).ISBN: 9780203955666.Subject(s): Alcoholic beverage industry -- Congresses | Alcoholism -- Congresses | Social responsibility of business -- CongressesGenre/Form: Electronic books.Additional physical formats: Print version:: Corporate Social Responsibility and Alcohol : The Need and Potential for PartnershipDDC classification: 663.10684 LOC classification: HD60 -- .C692 2005Online resources: Click here to view this ebook.
Contents:
Corporate Social Responsibility and Alcohol The Need and Potential for Partnership -- Copyright -- Contents -- Editors -- Contributors -- Acknowledgments -- Chapter 1 Introduction -- Chapter 2 Corporate Social Responsibility and Corporate Citizenship: Definitions, History, and Issues -- Chapter 3 Corporate Social Responsibility and Product Safety: A Role for Public-Private Partnership -- Chapter 4 Perspectives on Partnerships for Corporate Social Responsibility in the Beverage Alcohol Industry -- Chapter 5 Alcohol Policy Through Partnership: Is the Glass Half Empty or Half Full?
Chapter 6 Drinking Education: Minimizing Negatives or Optimizing Potential? -- Chapter 7 Drinking It In: Findings of the Valencia Meeting on Marketing and Promotion of Alcohol to Young People -- Chapter 8 Government Regulation, Corporate Responsibility, and Personal Pleasure: A Public Health Perspective From New Zealand -- Chapter 9 Corporate Social Responsibility: A Context for Alcohol Policy -- Chapter 10 Corporate Social Responsibility in Practice Within the Beverage Alcohol Industry
Chapter 11 Establishing Good Practice in Responsible Drinks Promotion: Illustrations of Good and Bad Practice From a Public Health Perspective -- Chapter 12 Are Alcohol Advertisers Drinking in the Last Chance Saloon? -- Chapter 13 Setting the Standards for Responsible Consumer Marketing in Beverage Alcohol -- Chapter 14 Developing Solutions for Abusive Drinking on Campus: A Campus-Community-Industry Collaborative Model -- Chapter 15 Alcohol Education -- Chapter 16 Report on the Framework for Responsibility -- Chapter 17 Conclusion -- Index
Summary: Increased scrutiny on the part of the general public, media, and government has warranted a reexamination of corporate responsibilities, standards of accountability, the company's role in its local and extended community, and its ethical position in our society and culture. Corporate Social Responsibility and Alcohol considers the basic values, ethics, policies and practices of a company's business. Particular attention will be paid to the alcohol beverage industry, and the many unique issues that are specific to this business, such as: responsible marketing, promotional, and advertising campa
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Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
HD60.C692 2005 (Browse shelf) http://uttyler.eblib.com/patron/FullRecord.aspx?p=332741 Available EBL332741

Corporate Social Responsibility and Alcohol The Need and Potential for Partnership -- Copyright -- Contents -- Editors -- Contributors -- Acknowledgments -- Chapter 1 Introduction -- Chapter 2 Corporate Social Responsibility and Corporate Citizenship: Definitions, History, and Issues -- Chapter 3 Corporate Social Responsibility and Product Safety: A Role for Public-Private Partnership -- Chapter 4 Perspectives on Partnerships for Corporate Social Responsibility in the Beverage Alcohol Industry -- Chapter 5 Alcohol Policy Through Partnership: Is the Glass Half Empty or Half Full?

Chapter 6 Drinking Education: Minimizing Negatives or Optimizing Potential? -- Chapter 7 Drinking It In: Findings of the Valencia Meeting on Marketing and Promotion of Alcohol to Young People -- Chapter 8 Government Regulation, Corporate Responsibility, and Personal Pleasure: A Public Health Perspective From New Zealand -- Chapter 9 Corporate Social Responsibility: A Context for Alcohol Policy -- Chapter 10 Corporate Social Responsibility in Practice Within the Beverage Alcohol Industry

Chapter 11 Establishing Good Practice in Responsible Drinks Promotion: Illustrations of Good and Bad Practice From a Public Health Perspective -- Chapter 12 Are Alcohol Advertisers Drinking in the Last Chance Saloon? -- Chapter 13 Setting the Standards for Responsible Consumer Marketing in Beverage Alcohol -- Chapter 14 Developing Solutions for Abusive Drinking on Campus: A Campus-Community-Industry Collaborative Model -- Chapter 15 Alcohol Education -- Chapter 16 Report on the Framework for Responsibility -- Chapter 17 Conclusion -- Index

Increased scrutiny on the part of the general public, media, and government has warranted a reexamination of corporate responsibilities, standards of accountability, the company's role in its local and extended community, and its ethical position in our society and culture. Corporate Social Responsibility and Alcohol considers the basic values, ethics, policies and practices of a company's business. Particular attention will be paid to the alcohol beverage industry, and the many unique issues that are specific to this business, such as: responsible marketing, promotional, and advertising campa

Description based upon print version of record.

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