Normal view MARC view ISBD view

Software Takes Command.

By: Manovich, Lev.
Material type: TextTextSeries: eBooks on Demand.International Texts in Critical Media Aesthetics: Publisher: New York : Bloomsbury Publishing, 2013Description: 1 online resource (370 p.).ISBN: 9781623566722.Subject(s): Computer graphics | Computer software -- Social aspects | Computers and civilization | Mass media -- Technological innovations | Social mediaGenre/Form: Electronic books.Additional physical formats: Print version:: Software Takes CommandDDC classification: 006.7 LOC classification: QA76.9.C66 -- M3625 2013ebOnline resources: Click here to view this ebook.
Contents:
FC -- Half title -- International Texts In Critical Media Aesthetics -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Understanding media -- Software, or the engine of contemporary societies -- What is software studies? -- Cultural software -- Media applications -- From documents to performances -- Why the history of cultural software does not exist -- Summary of the book's narrative -- PART 1 Inventing media software -- 1 Alan Kay's universal media machine -- Appearance versus function -- "Simulation is the central notion of the Dynabook"
The permanent extendibility -- The computer as a metamedium -- 2 Understanding metamedia -- The building blocks -- Media-independent vs. media-specific techniques -- Inside Photoshop -- There is only software -- PART 2 Hybridization and evolution -- 3 Hybridization -- Hybridity vs. multimedia -- The evolution of a computer metamedium -- Hybridity: examples -- Strategies of hybridization -- 4 Soft evolution -- Algorithms and data structures -- The metamedium or the monomedium? -- The evolution of media species -- PART 3 Software in action -- 5 Media design
After Effects and the invisible revolution -- The aesthetics of hybridity -- Deep remixability -- Layers, transparency, compositing -- After Effects interface: from "time-based" to "composition-based" -- 3D space as a media design platform -- Import/export: design workflow -- Variable form -- Amplification -- Conclusion -- Software, hardware, and social media -- Media after software -- Software epistemology -- Index
Summary: Software has replaced a diverse array of physical, mechanical, and electronic technologies used before 21st century to create, store, distribute and interact with cultural artifacts. It has become our interface to the world, to others, to our memory and our imagination - a universal language through which the world speaks, and a universal engine on which the world runs. What electricity and combustion engine were to the early 20th century, software is to the early 21st century. Offering the the first theoretical and historical account of software for media authoring and its effects on the prac
Tags from this library: No tags from this library for this title. Log in to add tags.
Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
QA76.9 .C66 M3625 2013 (Browse shelf) http://uttyler.eblib.com/patron/FullRecord.aspx?p=1224268 Available EBL1224268

FC -- Half title -- International Texts In Critical Media Aesthetics -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Understanding media -- Software, or the engine of contemporary societies -- What is software studies? -- Cultural software -- Media applications -- From documents to performances -- Why the history of cultural software does not exist -- Summary of the book's narrative -- PART 1 Inventing media software -- 1 Alan Kay's universal media machine -- Appearance versus function -- "Simulation is the central notion of the Dynabook"

The permanent extendibility -- The computer as a metamedium -- 2 Understanding metamedia -- The building blocks -- Media-independent vs. media-specific techniques -- Inside Photoshop -- There is only software -- PART 2 Hybridization and evolution -- 3 Hybridization -- Hybridity vs. multimedia -- The evolution of a computer metamedium -- Hybridity: examples -- Strategies of hybridization -- 4 Soft evolution -- Algorithms and data structures -- The metamedium or the monomedium? -- The evolution of media species -- PART 3 Software in action -- 5 Media design

After Effects and the invisible revolution -- The aesthetics of hybridity -- Deep remixability -- Layers, transparency, compositing -- After Effects interface: from "time-based" to "composition-based" -- 3D space as a media design platform -- Import/export: design workflow -- Variable form -- Amplification -- Conclusion -- Software, hardware, and social media -- Media after software -- Software epistemology -- Index

Software has replaced a diverse array of physical, mechanical, and electronic technologies used before 21st century to create, store, distribute and interact with cultural artifacts. It has become our interface to the world, to others, to our memory and our imagination - a universal language through which the world speaks, and a universal engine on which the world runs. What electricity and combustion engine were to the early 20th century, software is to the early 21st century. Offering the the first theoretical and historical account of software for media authoring and its effects on the prac

Description based upon print version of record.

Reviews provided by Syndetics

CHOICE Review

Manovich (CUNY) critically examines modern software media authoring/creation tools in Software Takes Command. The three-part book covers early history and development ("Inventing Media Software"), foundational technologies and early experimentation ("Hybridization and Evolution"), and current status and future developments ("Software in Action"). The book does not reveal just the origin of these pervasive tools, e.g., Photoshop or Auto-Tune, but also what the algorithmic DNA within the code shares with the analysis techniques used in the intelligence community and how this "cross-pollination" resulted. One of the most critical points made is how the evolution of the personal computer coupled with the efforts of early software/interface pioneers at Xerox PARC and MIT provided the necessary foundation to even make these software tools possible. This formative period was a key factor in the development of what Manovich terms "metamedia," the melding of standard media within a software environment. The result is the mashable data representations increasingly seen today, e.g., Google Maps and its varying informational overlays. Development of this software over time has made what was once reserved for experts accessible to increasing numbers of laypersons, abolishing the distinction between passive observers and creators. This thoroughly researched, beautifully written book should satisfy even the most curious readers. Summing Up: Highly recommended. All levels/libraries. J. R. Lauber Briarcliffe College Library

Author notes provided by Syndetics

Lev Manovich is the author of Soft Cinema: Navigating the Database (2005), and The Language of New Media (2001) which was described as "the most suggestive and broad ranging media history since Marshall McLuhan." Manovich is a Professor at CUNY Graduate Center, a Director of the Software Studies Initiative at California Institute for Telecommunications and Information Technology, and a Visiting Professor at European Graduate School.

There are no comments for this item.

Log in to your account to post a comment.