Targeted : How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers
By: Smith, Mike.Material type: TextSeries: eBooks on Demand.Publisher: New York : AMACOM, 2014Description: 1 online resource (233 p.).ISBN: 9780814449011.Subject(s): Internet advertising | Internet marketing | Target marketingGenre/Form: Electronic books.Additional physical formats: Print version:: Targeted : How Technology is Revolutionizing Advertising and the Way Companies Reach ConsumersDDC classification: 659.1 | 659.111 LOC classification: HF6146 .I58 S65 2015Online resources: Click here to view this ebook.
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|Electronic Book||UT Tyler Online Online||HF6146 .I58 S65 2015 (Browse shelf)||http://uttyler.eblib.com/patron/FullRecord.aspx?p=1707771||Available||EBL1707771|
Cover; Title; Copyright; Contents; Acknowledgments; Introduction; Chapter 1: The Congested Online Ecosystem; Chapter 2: Search Engine Marketing; Chapter 3: Auctions and the Development of Paid-Search Advertising; Chapter 4: The Google Eclipse; Chapter 5: Display Advertising and the Advent of Ad Networks; Chapter 6: Real-Time Bidding and theTransformation of Online Advertising; Chapter 7: How Real-Time Bidding Works; Chapter 8: Right Media Builds Its Ad Server; Chapter 9: Real-Time Bidding in Action; Chapter 10: The Impact of Data on Digital Advertising
Chapter 11: Data Collection and Its Effect on PrivacyChapter 12: New Technologies; Notes; Index; A; B; C; D; E; F; G; H; I; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Author; Free Sample Chapter from It's Not the Size of the Data-It's How You Use It by Koen Pauwels
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and Internet searches. But don't be fooled-online advertising is exploding. It's a crucial avenue for reaching consumers, though one that is often inadequately understood and poorly utilized. Part history, part guidebook, part prediction for the future, Targeted provides the first sweeping overview of today's new advertising landscape. It tells the story of the companies, individuals, and innovations driving this revolution, and takes readers behind the scenes-examining the
Description based upon print version of record.