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Story Smart.

By: Haven, Kendall.
Material type: TextTextSeries: eBooks on Demand.Publisher: Santa Barbara : ABC-CLIO, 2014Description: 1 online resource (185 p.).ISBN: 9781610698122.Subject(s): Children''s literature | Neurosciences | Storytelling -- Psychological aspectsGenre/Form: Electronic books.Additional physical formats: Print version:: Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and TeachDDC classification: 372.67 | 372.677 Online resources: Click here to view this ebook.
Contents:
Cover; Half Title; Title Page; Copyright ; Dedication; Contents ; PART I: HOOKED ON STORY; Talk Story; I Was Working in the Lab Late One Night . . .; What's Your Story IQ?; Extra . . . Extra! Read All About It!; This Is a Roll-Up-Your-Sleeves Practical Guide; Story versus Story!; Effective or Not Effective . . . That Is the Question; A Story (Actually My Story); Your Real Job; Pay Attention! Story Is an Economic Event; PART II: STORY STATE OF MIND; The Mind Is What the Brain Does; The Goo That Lets You Think; Your Brain on Story; Let Me Introduce . . . Your Neural Story Net (NSN)
Story-Searching MindsBank on It: Your Banks of Prior Knowledge; Putting Your Banks to Work; Family Stories; The Curse of Knowledge; A Final Caution: Box Brownie Mix; PART III: EIGHT ESSENTIAL ELEMENTS OF STORY; What Is a Story?; The Eight Essential Elements; Element 3: Goal; Element 5: Conflicts and Problems; Element 6: Risk and Danger; Element 7: Struggles; Element 4: Motive; Element 1: Characters; Element 2: Character Traits; Element 8: Details; The Eight Essential Elements on Parade; PART IV: IT WAS A DARK AND STORMY NIGHT . . .HOW STORIES CREATE INFLUENCE
Influence Is the Name of the Game"I Was Working in the Lab Late One Night . . ."; And the Winning Influence Elements Are . . .; Story Character Positions; Got Character?; The Identity Character Rules Influence; A Bit of Empathy for Empathy; The Story Influence Line; The Goodness Scale; The Point of the Resolution; Put Them All Together and They Spell . . . Math Equation!; Story Work; PART V: SEVEN STORY STEPS: STEP BY STEP; Step by Step; Step 1: Who's Listening?; Step 2: Say Something!; Step 3: Picture, Please!; Step 4: On Target?; Step 5: Water Cooler Woes; Step 6: Character Central
The Main Character Checklist GridStep 7: Write Now!; Stories to Tell; Story Snares: Things to Avoid; A Final Thought; References; Index
Summary: This one-of-a-kind book explores the neuroscience behind persuasion and influence to reveal the role that storytelling plays in inspiring, enlightening, and educating an audience.
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Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
LB1042 .H3886 2014 (Browse shelf) http://uttyler.eblib.com/patron/FullRecord.aspx?p=1813335 Available EBL1813335

Cover; Half Title; Title Page; Copyright ; Dedication; Contents ; PART I: HOOKED ON STORY; Talk Story; I Was Working in the Lab Late One Night . . .; What's Your Story IQ?; Extra . . . Extra! Read All About It!; This Is a Roll-Up-Your-Sleeves Practical Guide; Story versus Story!; Effective or Not Effective . . . That Is the Question; A Story (Actually My Story); Your Real Job; Pay Attention! Story Is an Economic Event; PART II: STORY STATE OF MIND; The Mind Is What the Brain Does; The Goo That Lets You Think; Your Brain on Story; Let Me Introduce . . . Your Neural Story Net (NSN)

Story-Searching MindsBank on It: Your Banks of Prior Knowledge; Putting Your Banks to Work; Family Stories; The Curse of Knowledge; A Final Caution: Box Brownie Mix; PART III: EIGHT ESSENTIAL ELEMENTS OF STORY; What Is a Story?; The Eight Essential Elements; Element 3: Goal; Element 5: Conflicts and Problems; Element 6: Risk and Danger; Element 7: Struggles; Element 4: Motive; Element 1: Characters; Element 2: Character Traits; Element 8: Details; The Eight Essential Elements on Parade; PART IV: IT WAS A DARK AND STORMY NIGHT . . .HOW STORIES CREATE INFLUENCE

Influence Is the Name of the Game"I Was Working in the Lab Late One Night . . ."; And the Winning Influence Elements Are . . .; Story Character Positions; Got Character?; The Identity Character Rules Influence; A Bit of Empathy for Empathy; The Story Influence Line; The Goodness Scale; The Point of the Resolution; Put Them All Together and They Spell . . . Math Equation!; Story Work; PART V: SEVEN STORY STEPS: STEP BY STEP; Step by Step; Step 1: Who's Listening?; Step 2: Say Something!; Step 3: Picture, Please!; Step 4: On Target?; Step 5: Water Cooler Woes; Step 6: Character Central

The Main Character Checklist GridStep 7: Write Now!; Stories to Tell; Story Snares: Things to Avoid; A Final Thought; References; Index

This one-of-a-kind book explores the neuroscience behind persuasion and influence to reveal the role that storytelling plays in inspiring, enlightening, and educating an audience.

Description based upon print version of record.

Author notes provided by Syndetics

<p> Kendall Haven is the only internationally recognized expert in the science of story structure. His published works include 24 books from Libraries Unlimited.</p>

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