Doing Good By Doing Good : Why Creating Shared Value is the Key to Powering Business Growth and Innovation
By: Baines, Peter.Material type: TextSeries: eBooks on Demand.Publisher: Somerset : Wiley, 2014Description: 1 online resource (280 p.).ISBN: 9780730314868.Subject(s): Business communication | Business ethics | Corporate culture | Corporate governance | Social responsibility of businessGenre/Form: Electronic books.Additional physical formats: Print version:: Doing Good By Doing Good : Why Creating Shared Value is the Key to Powering Business Growth and InnovationDDC classification: 658.408 LOC classification: HF5387 -- .B35 2015ebOnline resources: Click here to view this ebook.
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|Electronic Book||UT Tyler Online Online||HD60 (Browse shelf)||http://uttyler.eblib.com/patron/FullRecord.aspx?p=1895400||Available||EBL1895400|
Doing Good by Doing Good; Contents; Acknowledgements; Preface; Introduction: Clarity comes with action; Shared value; Who should read this book?; The message; Dreamers of the day; chapter 1 Is there a better way?; A paradigm shift; The traditional approach; Missed opportunities; A way forward; Constraints on the charity sector; Two different rule books; Compensation; Advertising and marketing; Tolerance of risk; Time; Capital; A need for balance; chapter 2 How to engage; Entering the for-purpose sector; Consider why; Define the strategy; Consider your give; Channels of engagement; Donations
Workplace givingFundraising events; Further strategies; chapter 3 Business benefits of engagement; Measurable returns: expect them and demand them; A simple model of business benefits; Employee attraction; Staff retention; Employee engagement; Customer loyalty; Brand enhancement/differentiation; New markets; chapter 4 Small business: the multiplier effect; WordStorm: the value of in-kind support; Churchill Education: connecting through shared personal values; chapter 5 Medium-sized business: aligning values and purpose; Jellis Craig: a multilayered approach
Narta: a focused, long-term commitmentchapter 6 Large business: strategic investment; Optus: an integrated shared value model; Unilever Global: driving sustainability for business advantage; TOMS: the genius of a simple model; chapter 7 The Origin story; Shared value at work - the Origin way; The situation; The challenge; The opportunity; Assessing and addressing community needs; Ostwald Bros - a contracting partner; Constraints on measuring and reporting; The Origin Foundation; chapter 8 Charity taking the lead; Strategic development; It's a crowded marketplace; Make it easier to say yes
How does charity take the lead on this?Leveraging the CSR investment; chapter 9 Journey to shared value; Changing the operating model; Winning companies contribute; Shared value requires change; The CSR participation continuum; Prompters; Adopters; Integrators; Shared value and innovation; The critics of shared value; chapter 10 Measuring and reporting; Benchmarking and measuring; Reporting indices; Global Reporting Initiative (GRI); Corporate Responsibility Index (CR Index); Dow Jones Sustainability Indices (DJSI); ISO 26000 Social Responsibility; How and what to report; Voluntary reporting
Compulsory reportingchapter 11 Value of shared experiences; Hands Across the Water; OzHarvest; Humpty Dumpty Foundation; chapter 12 Selecting a charity partner; The guiding principles; Charity must be a deductible gift recipient (DGR); Location of the charity; Access to audited annual financial accounts; Get clear on the charity's business and/or strategic plan; Percentage of funds spent by a charity partner on administration and fundraising; The charity has in place a sound board of directors; Allocation of funds to a specific project; Opportunity to engage with the charity partner
Term of commitment/review
<b>Bring the heart of your company into the community with effective CSR</b> <i>Doing Good by Doing Good</i> shows companies how to improve the bottom line by implementing an engaging, authentic, and business-enhancing program that helps staff and business thrive. International CSR consultant Peter Baines draws upon lessons learnt from the challenges faced in his career as a police officer, forensic investigator, and founder of Hands Across the Water to describe the Australian CSR landscape, and the factors that make up a program that benefits everyone involved. Case studies illustrate the rea
Description based upon print version of record.