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Digital Privacy in the Marketplace : Perspectives on the Information Exchange

By: Milne, George.
Material type: TextTextSeries: eBooks on Demand.Publisher: New York : Business Expert Press, 2015Description: 1 online resource (200 p.).ISBN: 9781606498491.Subject(s): Internet marketing | Marketing -- Management | Social media | Strategic planningGenre/Form: Electronic books.Additional physical formats: Print version:: Digital Privacy in the Marketplace : Perspectives on the Information ExchangeDDC classification: 658.872 LOC classification: HF5415.1265Online resources: Click here to view this ebook.
Contents:
Cover; Digital Privacy in the Marketplace: Perspectives on the Information Exchange; Dedication; Contents; Introduction; CHAPTER 1: The Information Environment and the Privacy Problem; CHAPTER 2: Why Privacy Is Needed; CHAPTER 3: Perspectives of Privacy: Technology History and Academic Theories; CHAPTER 4: Information Exchange and Privacy in the Marketplace; CHAPTER 5: Information Based Privacy Harms; CHAPTER 6: Forms of Protection; CHAPTER 7: The Future of Privacy; References; Index; Ad Page; Cover
Summary: Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely futur
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Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
HF5415.1265 (Browse shelf) http://uttyler.eblib.com/patron/FullRecord.aspx?p=1920895 Available EBL1920895

Cover; Digital Privacy in the Marketplace: Perspectives on the Information Exchange; Dedication; Contents; Introduction; CHAPTER 1: The Information Environment and the Privacy Problem; CHAPTER 2: Why Privacy Is Needed; CHAPTER 3: Perspectives of Privacy: Technology History and Academic Theories; CHAPTER 4: Information Exchange and Privacy in the Marketplace; CHAPTER 5: Information Based Privacy Harms; CHAPTER 6: Forms of Protection; CHAPTER 7: The Future of Privacy; References; Index; Ad Page; Cover

Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely futur

Description based upon print version of record.

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