Digital Privacy in the Marketplace : Perspectives on the Information Exchange
By: Milne, George.Material type: TextSeries: eBooks on Demand.Publisher: New York : Business Expert Press, 2015Description: 1 online resource (200 p.).ISBN: 9781606498491.Subject(s): Internet marketing | Marketing -- Management | Social media | Strategic planningGenre/Form: Electronic books.Additional physical formats: Print version:: Digital Privacy in the Marketplace : Perspectives on the Information ExchangeDDC classification: 658.872 LOC classification: HF5415.1265Online resources: Click here to view this ebook.
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|Electronic Book||UT Tyler Online Online||HF5415.1265 (Browse shelf)||http://uttyler.eblib.com/patron/FullRecord.aspx?p=1920895||Available||EBL1920895|
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|HF5415.1265 Online Channel Integration :||HF5415.1265 Structuring the digital domain.||HF5415.1265 Inbound Marketing :||HF5415.1265 Digital Privacy in the Marketplace :||HF5415.1265 Cult of Analytics :||HF5415.1265 Urban Social Listening :||HF5415.1265 -- .G273 2015 A Beginner's Guide to Mobile Marketing.|
Cover; Digital Privacy in the Marketplace: Perspectives on the Information Exchange; Dedication; Contents; Introduction; CHAPTER 1: The Information Environment and the Privacy Problem; CHAPTER 2: Why Privacy Is Needed; CHAPTER 3: Perspectives of Privacy: Technology History and Academic Theories; CHAPTER 4: Information Exchange and Privacy in the Marketplace; CHAPTER 5: Information Based Privacy Harms; CHAPTER 6: Forms of Protection; CHAPTER 7: The Future of Privacy; References; Index; Ad Page; Cover
Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely futur
Description based upon print version of record.