Internet Marketing and Big Data Exploitation.
By: Chaston, Ian.Material type: TextSeries: eBooks on Demand.Publisher: Basingstoke : Palgrave Macmillan, 2015Description: 1 online resource (297 p.).ISBN: 9781137488961.Subject(s): Big data | Internet marketingGenre/Form: Electronic books.Additional physical formats: Print version:: Internet Marketing and Big Data ExploitationDDC classification: 658.8/72 | 658.872 LOC classification: HF5415.1265 .C4885 2015Online resources: Click here to view this ebook.
|Item type||Current location||Call number||URL||Status||Date due||Barcode|
|Electronic Book||UT Tyler Online Online||HF5415.1265 .C4885 2015 (Browse shelf)||http://uttyler.eblib.com/patron/FullRecord.aspx?p=1986776||Available||EBL1986776|
Cover; Contents; List of Figures; Preface; 1 The Online World; 2 Big Data and Analytics; 3 Opportunities; 4 Technology; 5 Capabilities; 6 i-Strategies; 7 Marketing Mix; 8 Websites; 9 Social Media; 10 Blogs, Tweets and Apps; 11 Online Retailing; 12 Online Service Firms; 13 Public Sector Online; 14 Online Governance; 15 Future Market Innovations; Index
<p >Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
Description based upon print version of record.