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Qualitative Research in Business : A Practical Overview

By: Walle, Alf H.
Material type: TextTextSeries: eBooks on Demand.Publisher: Newcastle upon Tyne : Cambridge Scholars Publishing, 2015Description: 1 online resource (195 p.).ISBN: 9781443879392.Subject(s): Business -- Research | Business | Economics -- ResearchGenre/Form: Electronic books.Additional physical formats: Print version:: Qualitative Research in Business : A Practical OverviewDDC classification: 658.0072 Online resources: Click here to view this ebook.
Contents:
TABLE OF CONTENTS; ACKNOWLEDGEMENTS; FOREWORD; PART I; CHAPTER ONE; CHAPTER TWO; PART II; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; PART III; CHAPTER SIX; CHAPTER SEVEN; EPILOGUE; INDEX
Summary: Qualitative methods are today taking their rightful place as valuable and powerful research tools both in business and elsewhere. Many professionals, however, continue to lack the skills needed to apply these methods in an effective and convincing manner. Qualitative Methods in Business Research: A Practical Guidebook offers an analysis and ""how to"" guide regarding qualitative research methods that provides practical and effective advice for those seeking knowledge regarding the application o...
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Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
HD30.4 .W384 2015 (Browse shelf) http://uttyler.eblib.com/patron/FullRecord.aspx?p=2076546 Available EBL2076546

TABLE OF CONTENTS; ACKNOWLEDGEMENTS; FOREWORD; PART I; CHAPTER ONE; CHAPTER TWO; PART II; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; PART III; CHAPTER SIX; CHAPTER SEVEN; EPILOGUE; INDEX

Qualitative methods are today taking their rightful place as valuable and powerful research tools both in business and elsewhere. Many professionals, however, continue to lack the skills needed to apply these methods in an effective and convincing manner. Qualitative Methods in Business Research: A Practical Guidebook offers an analysis and ""how to"" guide regarding qualitative research methods that provides practical and effective advice for those seeking knowledge regarding the application o...

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