Qualitative Research in Business : A Practical Overview
By: Walle, Alf H.Material type: TextSeries: eBooks on Demand.Publisher: Newcastle upon Tyne : Cambridge Scholars Publishing, 2015Description: 1 online resource (195 p.).ISBN: 9781443879392.Subject(s): Business -- Research | Business | Economics -- ResearchGenre/Form: Electronic books.Additional physical formats: Print version:: Qualitative Research in Business : A Practical OverviewDDC classification: 658.0072 Online resources: Click here to view this ebook.
|Item type||Current location||Call number||URL||Status||Date due||Barcode|
|Electronic Book||UT Tyler Online Online||HD30.4 .W384 2015 (Browse shelf)||http://uttyler.eblib.com/patron/FullRecord.aspx?p=2076546||Available||EBL2076546|
TABLE OF CONTENTS; ACKNOWLEDGEMENTS; FOREWORD; PART I; CHAPTER ONE; CHAPTER TWO; PART II; CHAPTER THREE; CHAPTER FOUR; CHAPTER FIVE; PART III; CHAPTER SIX; CHAPTER SEVEN; EPILOGUE; INDEX
Qualitative methods are today taking their rightful place as valuable and powerful research tools both in business and elsewhere. Many professionals, however, continue to lack the skills needed to apply these methods in an effective and convincing manner. Qualitative Methods in Business Research: A Practical Guidebook offers an analysis and ""how to"" guide regarding qualitative research methods that provides practical and effective advice for those seeking knowledge regarding the application o...
Description based upon print version of record.