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The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape.

By: Zahay, Debra.
Contributor(s): Yang, Kiseol.
Material type: TextTextSeries: eBooks on Demand.Journal of Research in Interactive Marketing: Volume 9, Issue 2: Publisher: Bradford : Emerald Group Publishing Limited, 2015Description: 1 online resource (81 p.).ISBN: 9781785604133.Subject(s): Consumer behavior | Electronic commerce -- Psychological aspects | Internet marketingGenre/Form: Electronic books.Additional physical formats: Print version:: The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscapeDDC classification: 381/.142 | 658.8 LOC classification: HF5415.32Online resources: Click here to view this ebook.
Contents:
Cover; EDITORIAL ADVISORY BOARD; Guest editorial; Is this mobile coupon worth my private information?; Typologies and touchpoints: designing multi-channel digital strategies; The impact of brand experiences on brand resonance in multi-channel fashion retailing; Building customer equity through trust in social networking sites
Summary: The studies in this special issue of ""the impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape"" put consumers at the center of marketing and attribution and provide implications how retailers can capitalize on digital shopping channels as competitive advantages.The first paper, ""Is this mobile coupon worth my private information? Customer evaluation of acquisition and transaction utility in a mobile coupon shopping context"", by Hyunjoo Im and Young Ha addresses consumer concerns for privacy in using mobile coupons and attempts to u
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Item type Current location Call number URL Status Date due Barcode
Electronic Book UT Tyler Online
Online
HF5415.32 (Browse shelf) http://uttyler.eblib.com/patron/FullRecord.aspx?p=2093103 Available EBL2093103

Cover; EDITORIAL ADVISORY BOARD; Guest editorial; Is this mobile coupon worth my private information?; Typologies and touchpoints: designing multi-channel digital strategies; The impact of brand experiences on brand resonance in multi-channel fashion retailing; Building customer equity through trust in social networking sites

The studies in this special issue of ""the impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape"" put consumers at the center of marketing and attribution and provide implications how retailers can capitalize on digital shopping channels as competitive advantages.The first paper, ""Is this mobile coupon worth my private information? Customer evaluation of acquisition and transaction utility in a mobile coupon shopping context"", by Hyunjoo Im and Young Ha addresses consumer concerns for privacy in using mobile coupons and attempts to u

Description based upon print version of record.

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