Digital Disciplines : Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things
By: Weinman, Joe.Material type: TextSeries: eBooks on Demand.Wiley CIO: Publisher: Hoboken : Wiley, 2015Description: 1 online resource (402 p.).ISBN: 9781119039884.Subject(s): Customer services | Internet marketing | LeadershipGenre/Form: Electronic books.Additional physical formats: Print version:: Digital Disciplines : Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of ThingsDDC classification: 658.87 LOC classification: HF5415.1265 .W384 2015Online resources: Click here to view this ebook.
|Item type||Current location||Call number||URL||Status||Date due||Barcode|
|Electronic Book||UT Tyler Online Online||HF5415.1265 .W384 2015 (Browse shelf)||http://uttyler.eblib.com/patron/FullRecord.aspx?p=1895292||Available||EBL1895292|
Cover; Title Page; Copyright; Contents; Foreword; Preface; Acknowledgments; Part One Overview and Background; Chapter 1 Digital Disciplines, Strategic Supremacy; From Value Disciplines to Digital Disciplines; Information Excellence; Solution Leadership; Collective Intimacy; Accelerated Innovation; Exponential Value Creation; The Leadership Agenda; Information Technology in Context; Notes; Chapter 2 Value Disciplines and Related Frameworks; Value Disciplines; Operational Excellence; Product Leadership; Customer Intimacy; Importance of Focus; The Unbundled Corporation; Business Model Generation
Michael Porter and Competitive AdvantageBlue Ocean Strategy; Innovation: The ""Fourth'' Value Discipline; Notes; Chapter 3 Digital Disciplines; Information Excellence; Solution Leadership; Collective Intimacy; Accelerated Innovation; All of the Above?; Notes; Chapter 4 Digital Technologies; The Cloud; Big Data; Mobile; The Internet of Things; Social; Notes; Part Two Information Excellence; Chapter 5 Operations and Information; Processes; Process Advantage; Process Optimization; Asset Optimization; Business Value of Information; The Role of Information Technology; Caveats; Notes
Chapter 6 The Discipline of Information ExcellenceFrom People to Machines; From Physical to Virtual; From Virtual to Digical; From Processes to Experiences; From Operations to Improvement; From Static Design to Dynamic Optimization; From Mass Production to Mass Personalization; From Cost Reduction to Revenue Generation; From Direct to Indirect Monetization; From Touchpoints to Integration; From Firms to Networks; From Data to Actionable Insight; From Answers to Exploration; Notes; Chapter 7 Burberry-Weaving IT into the Fabric of the Company; Operational Excellence and Product Leadership
From Operational Excellence to Information ExcellenceFrom Physical to Virtual; From Virtual to Digical; From Processes to Experiences; From Mass Production to Mass Personalization; From Cost Reduction to Revenue Generation; From Touchpoints to Integration; From Firms to Networks; Notes; Part Three Solution Leadership; Chapter 8 Products, Services, and Solutions; Competitive Strategy; Product Elements; The Experience Economy; Pricing and Business Models; Notes; Chapter 9 The Discipline of Solution Leadership; From Products and Services to Solutions
From Generic and Expected to Augmented and PotentialFrom Transactions to Relationships; From Sales Results to Customer Outcomes; From Standard Products to Custom Solutions; From Products and Services to Experiences and Transformations; From Standalone to Social; From Product to Platform; From Engineered to Ecosystem; Notes; Chapter 10 Nike-A Track Record of Success; From Products to Solutions; From Generic and Expected to Augmented and Potential; From Transactions to Relationships; From Sales Results to Customer Outcomes; From Standard Products to Custom Solutions
From Products to Experiences and Transformations
Leverage digital technologies to achieve competitive advantage through better processes, products, customer relationships and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon and Netflix as well as established firms such as GE,
Description based upon print version of record.